Trotters Childrenswear chooses Eurostop for Seamless Migration to Omnichannel Retail System

Written by Deborah Loh

“It was one of the smoothest and quickest system rollouts that we have experienced. Eurostop made the changing of systems as seamless as possible.” Natasha Lunney, COO Trotters Childrenswear

  • Complete replacement of disparate legacy systems within weeks – with minimal disruption to the business.
  • New suite of modern and connected retail systems meets the merchandising demands of the omnichannel retailer.
  • Dramatically faster replenishment to store and fulfilment of online orders using the Warehouse Picking module.
Trotters Childrenswear store

The Challenge

For Trotters Childrenswear providing its unique customer experience, catering to the clothing, footwear, toys and hairdressing needs of children – a complete and quality retail experience, has been an ethos that has remained key since their beginning in 1990. Trotters have since expanded from their flagship store on the Kings Road, to six stores in and around London as well as online.

Their existing solution (a combination of two different EPOS and warehousing systems) was not capable of providing an accurate view of stock across their growing retail estate, or the reporting and fulfilment functionality that they required, as a successful omnichannel retail business.

It was imperative that Trotters found a new supplier who was not only capable of providing a complete suite of connected retail systems, but had the experience to install the system without disruption to the business, and provided a solid Support aftercare service.

The Solution

Trotters are now an established user of Eurostop’s e-pos touch, EPOS estate manager, head office (e-rmis), warehousing module and business intelligence (e-cubes and e-mobile) solutions. The head office is also fully integrated with the Trotters Shopify website, for a central view of stock and sales. With this connected Retail System, Trotters are able to efficiently meet the demands of the growing business across online and offline channels, which is essential in the age of the consumer, however young they may be!

Trotters childrenswear store interior

The Results

Trotters footwear

Quick and easy migration, like child’s play

Eurostop discussed and planned the rollout with Trotters and decided on a phased approach. Each phase being implemented as quickly as possible, with the full support of the experienced Eurostop project team. As well as specialising in software development, Eurostop are also fully committed to ensuring that systems are installed with minimal disruption and cost to the retailer. It was essential for Trotters to remain operational, so during the EPOS transition period Eurostop automated a procedure to create warehouse picks from the previous day’s sales from the existing system, so as to make the migration seamless for Trotters, while maintaining operational efficiency.
“It was one of the smoothest and quickest system rollouts that we have experienced. Eurostop made the changing of systems as seamless as possible and went out of their way to make sure that every angle was covered.” Natasha Lunney, COO Trotters Childrenswear

Faster fulfilment helps meet ‘Back to School’ rush

“The improvements that we have achieved by using Eurostop’s warehousing system have dramatically increased the speed of despatch during one of our busiest seasons – ‘back to school’.”

Stores and online orders are fulfilled using the Eurostop Warehouse Locations module. This allows warehouse staff to replenish the stores and fulfil online orders using location zones and bins. Picks are transferred automatically to a scanner, which organises efficient movement of staff around the warehouse. The system also records how many items have actually been picked, for accurate management of stock, with variance location reports available for further investigation.

This new system has already reduced time for picking by half. This was of particular benefit during the most busy period for Trotters, ‘Back to School’, enabling the retailer to fulfil the huge volume of stock required by the stores and web orders.

Trotters Footwear Ship

Omnichannel Connected Retail Systems

Trotters now benefit from a connected retail system with innovative technology helping them to serve their customers better.
The system includes a custom integration to Trotters’ supplier Start-rite. This custom work allows this supplier to see daily sales in their own system and replenish the stores accordingly, with purchase orders being created automatically.

All channels are connected to the Head Office system, which allows Trotters to take advantage of out of the box, custom and mobile reporting options, so that Trotters are able to react to demand for their popular products.

Natasha said,

“Their team is enthusiastic and passionate about improving business processes and best practice and we have no doubt that they will be helping to take our business to the next level.”

About Trotters

Founded by Sophie Mirman and husband Richard Ross, the first Trotters store opened its doors in 1990 in Chelsea, London. Trotters currently has six outlets – across London as well as one in Guildford – and its successful online store. Since the beginning, its ethos has not changed: to provide superb quality and an excellent shopping experience for both parents and their children.

Trotters caters exclusively for children from 0 -11 years, offering clothes, shoes, books and toys – its flagship store in London’s Chelsea even hosts a hairdressing department with a giant fish tank. Trotters attracts many famous clients, from all over the world.

Deborah Loh

E-commerce & Marketing Manager at Eurostop Ltd.

Deborah is passionate about digital, retail innovation and the engaging experiences they drive today. With background in ecommerce, and traditional retail systems, she heads up the Marketing Department at Eurostop and digital experience with the brand.