- Fully integrated system across all brands and channels, including ecommerce and in-store traffic count, streamlines processes
- Real-time inventory management optimises supply chain resulting in overall efficiency of operations
- Centralised CRM system improves customer relationships and results in enhanced customer satisfaction
“The Eurostop team goes the extra mile during a project, from the beginning to the end”
Esther Chan, VP Kwang Sia
The Challenge
When embarking on creating an omnichannel and multichannel experience for customers, retailers are faced with the complexity of collating information and data promptly. This was exactly the pain point for Kwang Sia; managing 10 different brands across multiple channels can be quite challenging and without the right systems in place it can be unmanageable.
Kwang Sia was looking for a solution that would streamline their current supply chain processes; from improving order tracking and fulfilment, to managing their existing customers across all brands. The system needed to have a centralised database and CRM system to provide visibility of real-time data and information to improve operational efficiency and inform better decision making.
The Solution
The Kwang Sia team was impressed by Eurostop’s retail solutions, especially the e-pos and e-loyalty system that could help improve their overall business.
After a couple of meetings and product demonstrations, Kwang Sia was convinced that Eurostop’s award-winning retail solutions would fit their business needs.
Eurostop was the chosen supplier because of its ability to meet their requirements – to streamline processes and optimise workflow across the supply chain, eliminating repetitive tasks like importing and exporting data from the various data sources.
The solution would provide customised real-time sales reports and dashboards to monitor business performance. Finally, the after-sales support service that was offered won them over.
The Result
Swift rollout and project support for immediate business benefits
With the support of the experienced Eurostop project team, the rollout of the project was implemented swiftly and with minimal disruption.
Eurostop fully committed to ensure that the system was installed on time and the data migration was completed seamlessly for Kwang Sia, with operational efficiency maintained at all times.
As a result, Kwang Sia is now able to analyse sales performance both in-store and online, monitor stock movements, in-store traffic counts and have true visibility of customers’ data.
Real-time inventory management for operational efficiency
Kwang Sia can now leverage the e-pos and inventory system through mobile technology to improve customer satisfaction.
The overall system, inclusive of their e-Commerce store, is fully integrated to provide real-time information which will provide benefits such as the ability to monitor stock movements and to simplify stock take processes across multiple channels.
“A customized and integrated solution that meets our needs”
Esther Chan, VP Kwang Sia
Centralised CRM system with e-loyalty across all brands
With a centralised CRM system, Kwang Sia can enhance customer experience by using the integrated e-loyalty system. So now, their customers can shop, collect and redeem points and rewards across all their brands.
The e-loyalty system also consists of digital receipts or e-Receipts of past transactions for digital consolidation of records.
Additionally, the application is also integrated to both online and offline stores where customers can connect directly via social media channels or contact the preferred store directly via WhatsApp.
Eurostop’s e-loyalty system also provides an in-store booking system from within the application to control crowd limits and in-store visits, which has been particularly useful during the challenging COVID pandemic. Kwang Sia’s customers can now pre-book, cancel and rebook appointments using hourly slots at their preferred store.
About Kwang Sia
With more than thirty years of experience, Kwang Sia is a leading premium fashion retailer in Southeast Asia. Headquartered in Singapore, they have a retail network across Singapore and Thailand. They are the partner of choice for leading global fashion brands such as A Bathing Ape, Diesel, Gerts, HUGO BOSS, Max Mara, MAX&Co., Marella, Weekend by Max Mara, We Are Special, Y-3, and Versace.
Their retail philosophy is guided by their understanding of the needs of their discerning customers who value quality and service, as well as their innate understanding of each of the brands in their diversified portfolio. They create a complete retail experience for their customers; beginning from immaculate stores in premier retail malls to impeccable and highly personalised service of their staff.
With a strong background of over a decade in Retail Management and Operations, Salwati is passionate about digital systems, creating omnichannel solutions, business process improvements and insightful strategies that strengthen the business. Her experience has enabled her to guide customers towards a digital transformation vision.