Eurostop e-retail selected by Erke for 7,000 outlets in China

New flagship retail management solution from Eurostop secures largest ever customer Eurostop, the leading supplier of retail management systems for the fashion, footwear, apparel and lifestyle sectors has secured its largest ever retailer with its flagship product, e-retail. Erke, an international sports brand has selected Eurostop’s e-retail and e-pos for its 7,000 outlets across the People’s Republic of China (PRC). Erke is owned by China Hongxing Sports Limited which is listed on the Singapore Exchange. Erke products have won many awards and accolades across PRC, and are also available in Malaysia and in Europe. e-retail has been developed by Eurostop Shanghai to meet the specific needs of larger retailers in China. Parts of the system will be on show for the first time in the UK at the Retail Business Technology Expo, 16 – 17 March, Earl’s Court, London. Richard Loh, Managing Director of Eurostop UK commented, “We are delighted that Ms. Hew Poh Yin (Managing Director of Eurostop Shanghai) has secured this contract with one of the largest sportswear retailers in China.

G-Star footwear steps into European outlets with Eurostop retail systems

Cutting edge denim fashion retailer expands footwear business into Europe using Eurostop solutions G-Star footwear has chosen Eurostop retail systems to support its expansion into outlets alongside existing clothing retail stores in Holland and Germany in the New Year. Established 25 years ago, G-Star Raw is extending its denim clothing range to include the latest premium urban shoes and boots via licensee Overland shoes. The footwear range displays G-Star’s unique technical craftsmanship with its unconventional approach to design. The company selected Eurostop’s e-rmis and e-pos systems for their ability to be used pan-european and the easy to use Windows-based interface. Nick Starsmore, leading the retail project at Overland Shoes explained, “We looked at a lot of retail systems when we were setting up the footwear business and Eurostop was our preferred supplier on all our selection factors. It came highly recommended with proven expertise in the retail market and will provide us with the operational systems that we need to expand into the European outlets in the new year. “Eurostop’s system gives us the functionality that we needed to integrate with our other wholesale system and handle the language aspects of our pan –European operations. It also provides a really easy to use Windows-based interface in store. We easily expect to see a return on our investment.” Overland Shoes is planning to use e-rmis head office system to handle its stock inventory of over 400 styles across the two new stores in Amsterdam and Germany. The stores will also use e-pos at till point to capture sales. Eurostop will be integrated with the existing wholesale and warehouse systems to ensure tight control of the wide range styles and sizes of stock held. Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; “Successful retailers need to ensure that they have robust, secure systems that can support expansion. Integration with existing systems to manage stock inventory and web based connectivity to support pan European operations are also key factors for companies like G-Star and Overland Shoes. Eurostop’s expertise is in understanding the challenges that retailers face and deploying technology that is easy to use, yet provides an effective retail management tool.”

William Evans guns and rifle makers aim for success with Eurostop systems

Traditional independent gunmakers maintains high service to customers with investment in retail management system William Evans, one of the UK’s few remaining independent gun makers has selected Eurostop’s retail management solution for its stores in London (St James) and Bisley, Surrey. William Evans is renowned worldwide for its high quality, specialist sporting shotguns and rifle’s, William Evans sells a wide range of new and second hand guns to suit every budget as well as shooting clothing and accessories. The company has recently installed Eurostop’s e-rmis in its Head Office and e-pos at its tills in the stores to manage stock control, improve sales reporting and its specialist customer service. William Evans chose Eurostop for the company’s proven experience of meeting the needs of independent retailers. Their particular requirement was to be able to manage a wide range of stock and to provide an excellent support service to their customers. William Evans said; “We needed to upgrade our present retail system to one with better reporting systems and importantly to assist the support service that we offer. Most of our customers have been buying from us for many years and our expert personal service is a key part of our business. We also wanted to be able to manage and access our back office stock control from both of the stores. “Eurostop seemed to understand our business requirements very quickly. With improved stock management and reporting we will have much better control of the business. We will also have accurate sales data that helps us to service our customers better.” William Evans stocks hundreds of shooting related items, which are available from either store. With accurate customer and sales information, the sales support team will be able to service customers to the high standard for which the company is known.” Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “Independent retailers like William Evans have a long established customer base to whom they provide a highly specialised service and product range. It is vital that their stock management systems are robust enough to cope with the huge variety of items and customer specifications, while also keeping an eye on the bottom line. With accurate sales and reporting data, William Evans can meet the needs of their customers and manage stock cost efficiently.”

Acclaimed top London boutique and online store Austique chooses Eurostop systems

Acclaimed designer fashion boutique in Kings Road invests in retail management systems to support expansion plans Austique, the destination for fashion connoisseurs looking to find unique designer labels from around the world, has invested in Eurostop’s retail management systems to support its expansion plans. Since opening its pioneering store six years ago the company has established a reputation for being the place to find exclusive fashion and unique accessories, acclaimed by fashion pundits from Vogue, Grazia and Harpers Bazaar. Austique is using Eurostop’s e-rmis and e-pos systems for both its store in London’s Kings Road and online boutique. Austique commented; “Eurostop’s system gives us the exact control on our business that we were looking for. It’s really easy to use and we can get excellent reporting data that allows us to buy more effectively, improving our sell through and our margins. “As we develop and grow the business it has become more and more important to have accurate and meaningful reports that inform our buying and merchandising decisions.” The Eurostop system provides comprehensive reporting and enables the Austique team to link the in-store and e-commerce businesses and monitor the effectiveness of both. The management team invested in Eurostop’s e-rmis to enable it to forecast sales and support the buyers as they focus on increasing turnover. The company also plans to use the customer loyalty and e-cubes data mining functionality within Eurostop’s system to provide discount and voucher schemes to reward longstanding customers. Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “Austique has already an established customer base that it has successfully built up over the years. It has widened its proven reputation as the place to shop for unique designer fashion with the online store. Investing in effective retail management systems will enable it to keep a tight control on stock management both to supply to customer demand and monitor profit margins. For all retailers getting this balance right is absolutely critical to success.”

New Bond Street designer fashion stockist BOUDI puts Eurostop in store

Trend setting retailer soon to launch online store with new robust retail systems Launched in 1998 as an independent store for a wide range of designer brands, BOUDI has become well known for stocking the very latest trends for men, women and children. The company has recently invested in Eurostop’s retail management system for its store located in New Bond Street. The retailer is using Eurostop’s e-pos in its store, having selected the system for its easy to use touch screen and integrated chip and PIN functionality. The integration with Eurostop’s e-rmis which is installed at BOUDI’s head office has also improved stock management. As a leading fashion retailer in one of London’s high end shopping locations, BOUDI chose Eurostop for its proven experience in the fashion industry and the flexibility of its solution. It uses the system to manage stock sizes and ranges, ensuring that it is able to meet the requests of its wide customer base. Bobby Farboudi, Director at BOUDI said; “Eurostop offered exactly what we needed in a Windows based stock control system, particularly as we are shortly launching our new website. The solution offered excellent value for money and better functionality over competitive products. “It is a proper system that provides us with the flexibility to tailor to our requirements to match sizes and colour ranges across our portfolio. With the management control and information that we have we will be able to adjust our buying requirements and forecasts much more accurately.” Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “Successful retailers that are at the high end of designer fashion sales are not exempt from the same basic principles of successful stock management. We work with retailers so that our system is easy to use but provides a high degree of flexibility such that they can identify their key sellers and good customers to continue to be a profitable business.”

Weird Fish is in the swim with Eurostop for continued retail expansion

Lifestyle and leisure clothing retailer demonstrates recession proof business as it adds new stores and concessions to portfolio using Eurostop solutions Weird Fish, the outdoor leisure and lifestyle clothing and accessories brand, continues to expand its UK retail operations and grow its concession business using Eurostop’s retail management solution. Weird Fish supplies over 450 independent stores throughout the UK and now has twelve retail outlets since it first dipped its toe in the water of retail business five years ago. Using Eurostop’s solution the company manages stock across its retail stores and partner franchises to maximise sales and meet seasonal peaks in demand. “We have definitely seen a return on our investment with Eurostop’s solution,” said Richard Lancelot at Weird Fish. “Through improved stock management we have better control of the business. With the right information we can see which lines are selling through which partners and stores and react much faster to customer demand.” “We have been able to refine everything and look at how we might improve and expand. It helps us to identify profitable lines and keep a close eye on profit margins. The success we have had has resulted in us being able to expand further – we are planning to open one more store this year and increase the number of concessions throughout the UK.” Weird Fish replenishes its own stores weekly, while stock in the partner stores is refreshed on a more seasonal basis. Using Eurostop’s solution e-rmis, the head office staff, manage the replenishment processes in just one day a week, which previously took three days. Sales data is collected at each outlet using Eurostop’s e-pos and is analysed with the e cubes data mining tool, enabling the team to ensure that the right stock is kept at the different outlets to maximise sales. Weird Fish plans to develop its customer loyalty activity by collecting more details at point of sale to enable it build up customer profiles and purchasing habits. This will enable the retailer to increase marketing by tailoring promotions and special offers. Jon Goodwin, Financial Controller at Weird Fish said, “We were looking for a technology partner with whom we could build a strong relationship to build our business and continue to work with over the long term. Eurostop was a good match for Weird Fish – the team understands the business that we are in and has helped us to develop our systems to support our operations both in the early days and as we expand.” Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; “Successful retailers are those that can offer customers a wide choice, yet be able to keep tight controls on stock management by identifying profitable lines and minimising wastage. Eurostop systems have been designed to provide the latest sales information to those that need it, to help them react to customer demand and increase sales opportunities. We work with customers like Weird Fish to help them use our technology to support their retail operations.”

Flannels upgrades online store with host of new features

Fully integrated retail management, EPOS and e-commerce systems streamline stock control at Flannels Group Flannels, the UK’s largest independent luxury retail group, has upgraded its online store with Eurostop. The new website, which was launched in April now boasts an innovative dynamic design with more customer focused product information like zooming facilities, up to six images per product, detailed sizing information, care labels, and a fashion blog. As Eurostop already supplies Flannel’s head office retail management and EPOS software, the entire stock management process is now fully integrated across all channels. The new online store is more flexible and easier to maintain and update in-house than the previous one. It has been developed as part of a focus by Flannels to increase online sales. Flannels said, “When we launched our first online store two years ago, Eurostop did not offer e-commerce services. Now that they have the capability it is a logical step for Flannels to have all our retail systems with one supplier. We have full integration between our head office retail management system, our EPOS system and now our e-commerce operations too. We are able to control our stock across our entire business much more effectively and we avoid the complication and technical issues that often come with trying to get different systems to talk to each other.” Mr Blank continued, “As well as being a great design, and easier for our customers to navigate, the new online store is set up such that we are able to manage changes ourselves, so we are able to populate the system with product details, make changes and set up promotions and special offers.” Since its launch in 2007, www.flannelsfashion.com has been designed to be an extension of it’s already successful business and offers a capsule collection of the season’s mens and womenswear contemporary fashion and accessories from a selection of Flannels key designer labels. The Fashion Blog is designed to provide a constantly updated stream of fashion related news and gossip, and with links to products, it has also been a good sales tool for the site. Lauren Shanks, Website Manager at Flannels who uses the system on a daily basis said, “The new website is much more dynamic than our previous site. There are no restrictions now on what we can do with the home page and landing pages. This gives us the freedom to run special campaigns and promotions whenever we want to with minimal support required. The new Fashion Blog has been a big hit with our customers, and certainly puts us ahead of our main competitors.” The Flannels team is now able to manage the new transactional site internally, controlling which products appear on the site from within Eurostop’s e-rmis head office system. The e-commerce site has been designed by Eurostop working with the Flannels team to ensure that the in-store customer experience is extended to the website. Deborah Loh, e-commerce Manager at Eurostop said, “As more and more retailers are moving towards multi-channel strategy to reach their customers, integration of the different systems becomes a key issue. With our long track record in the fashion sector, Eurostop is able to provide a complete suite of systems to support retailers, whichever channel to market they chose.”

Ibiza Rocks selects Eurostop systems for growing business

Youth lifestyle brand supports rapid expansion of new fashion outlets with retail management system Ibiza Rocks, the youth lifestyle brand that fuses music, fashion and travel has invested in the Eurostop systems to support its growing business. The company is using Eurostop’s retail management system to manage stock across it’s five merchandise stores and website, selling its unique fashion label. The collection includes specially designed clothes and accessories – jewellery, scarves and bags – for both men and women. The new stores and the recent opening of its second hotel, Mallorca Rocks, are part of Ibiza Rocks’ successful growth since its pioneering outdoor concerts under the stars in Ibiza began in 2005. Ibiza Rocks is using Eurostop’s e-rmis system at head office to manage stock across its stores, with sales captured at till point using Eurostop’s e-pos. The auto-replenishment feature in Eurostop’s system enables the company to manage stock automatically from a central pool as required across the stores. Stock is refreshed according to pre-set levels, ensuring that customer demand for popular lines is met. Ibiza Rocks said; “Ibiza Rocks is a complex business that incorporates hotels, bars, gigs and shops and has grown rapidly since the launch five years ago. We chose Eurostop as we have confidence that they can help us with the support that we need now and as we grown in the future. “With Eurostop’s e-rmis and e-pos system we have more dynamic management and total transparency of our stock and sales. The reports give us the information that we need to make informed business decisions. Thanks to Eurostop we can now spend more time managing the business, rather than compiling reports.” Ibiza Rocks selected Eurostop’s systems following Starsmore’s previous experience of successfully deploying the systems in his specialist retail stores, ‘Surf, Skate and Snow’ and during his work with other International brands. The company installed Eurostop’s time and attendance system e-time to capture staff working hours which aids in monitoring both stores’ and staff performances and productivity. It also plans to use the Customer Loyalty module to tailor special promotions to particular customers. Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “Ibiza Rocks business model has many different elements and sales channels that contribute to its success. It is important that all aspects of the retail business work together seamlessly to manage stock flows and capture and process sales data. Eurostop systems provide the technology that can support the retail elements of the business with up to date stock reports that can enable swift decision making to maximize profits.”

Orelia increases jewellery sales in Topshop outlets with retail systems from Eurostop

Independant retailer of unique designer costume jewellery and accessories invests in retail management system to support ambitious growth plans Orelia, an independent designer and retailer of a new range of eclectic, affordable jewellery has invested in a retail management system from Eurostop. Orelia creates costume jewellery with Swarovski crystals, semi precious stones and beautiful charms for style savvy women, selling the items through concessions in Topshop stores throughout the UK. Using Eurostop’s e-rmis management system, Orelia manages all stock sales at it’s head office from it’s concessions and website. The investment supports the company’s plans to expand with it’s standalone stores in the future with the first store expected in Brighton. Orelia said, “As a new, small company we began by tracking and managing stock manually, but with our concession business in the Topshop stores rapidly expanding, we needed to have a more robust and accurate system in place. Eurostop’s solution has given us a much more efficient stock control system for store replenishment and re-ordering, as well as in-depth sales analysis to help us buy for the new seasons. Our managers have found it very easy to use as a management tool, which has made our processes more efficient. The new system supports our plans to open stand alone stores in the future.” Concession sales are captured at the Topshop’s till points, with the data passed to Orelia for stock management. Manangers at Orelia’s head office use the system to monitor and manage the sales data, identifying hot sellers, monitoring stock flows and reordering items to meet customer demand. Phillip Moylan, Sales and Marketing Manager at Eurostop said, “It is important that successful retailers that expand like Orelia have the right infrastructure in place to support their growth. Managing stock levels to ensure profitable lines and using sales data to plan new season collections are key strategies for successful business in the fashion and retail sector. Eurostop’s solutions have been designed to provide retailers with the right tools to support effective and proactive stock management.”

Papouelli Childrens’ shoes spreads its wings with Eurostop systems

Independent childrens’ shoe retailer in London expands with new flagship store opening and e-commerce web site to launch in June. Papouelli, an independent retailer of high quality shoes for children, has invested in a retail management system from Eurostop for its stores, including the newly opened flagship shop in Marylebone Lane, London. Papouelli Shoes fills a gap in the UK market providing classically timeless, practical shoes that are tried and tested on children. The company is using the Eurostop head office retail system e-rmis and e-pos to administer and manage its ordering and stock control. The Eurostop system will integrate with the retailer’s new e-commerce website, synchronizing stock management across all outlets. Papouelli’s new online store is planned for launch this summer. Maggie Snouk, one of the two Directors and founders of Papouelli commented, “As a growing business we wanted to invest in a specialised retail system that will make our administration and ordering more efficient across all channels. Eurostop’s system will support our ambitious growth plans to expand to five stores across London over the next five years, support stock management for our website, as well as increase our wholesale business.” Papouelli is using Eurostop’s head office system to manage its stock levels, reviewing sales figures to identify the most profitable and best selling lines. The stores stock school shoes that are hardwearing and comfortable, as well as shoes for everyday, parties, weddings and other special occasions. They also stock summer sandals and flip-flops, suede loafers and moccasins for summer. Customers will be able to order shoes lines on the website – the integrated stock will better enable the company to fulfill customer’s requests. Phillip Moylan, Sales and Marketing Manager at Eurostop said, “It is important that rapidly growing independent retail businesses like Papouelli are able to support their expansion with robust management systems. Such systems provide the foundations for a business’s information systems. They provide accurate sales data to enable companies to react swiftly to customer’s demands. Companies can quickly identify profitable lines and maximise their sales, while reducing the amount of capital tied up in merchandise.”