Acclaimed designer fashion boutique in Kings Road invests in retail management systems to support expansion plans
Austique, the destination for fashion connoisseurs looking to find unique designer labels from around the world, has invested in Eurostop’s retail management systems to support its expansion plans. Since opening its pioneering store six years ago the company has established a reputation for being the place to find exclusive fashion and unique accessories, acclaimed by fashion pundits from Vogue, Grazia and Harpers Bazaar. Austique is using Eurostop’s e-rmis and e-pos systems for both its store in London’s Kings Road and online boutique.
Austique commented; “Eurostop’s system gives us the exact control on our business that we were looking for. It’s really easy to use and we can get excellent reporting data that allows us to buy more effectively, improving our sell through and our margins.
“As we develop and grow the business it has become more and more important to have accurate and meaningful reports that inform our buying and merchandising decisions.”
The Eurostop system provides comprehensive reporting and enables the Austique team to link the in-store and e-commerce businesses and monitor the effectiveness of both. The management team invested in Eurostop’s e-rmis to enable it to forecast sales and support the buyers as they focus on increasing turnover.
The company also plans to use the customer loyalty and e-cubes data mining functionality within Eurostop’s system to provide discount and voucher schemes to reward longstanding customers.
Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “Austique has already an established customer base that it has successfully built up over the years. It has widened its proven reputation as the place to shop for unique designer fashion with the online store. Investing in effective retail management systems will enable it to keep a tight control on stock management both to supply to customer demand and monitor profit margins. For all retailers getting this balance right is absolutely critical to success.”