Dinny Hall, the British jewellery brand celebrating 40 years of design and craftmanship, has selected Eurostop retail solutions for their multichannel business.
Renowned for its sophisticated, timeless designs that often carry profound symbolic significance, the brand has become synonymous with luxury, offering exquisite pieces at prestigious locations, including the iconic Liberty department store in London. Today, Dinny Hall continues to lead the way in British jewellery design, with its flagship London store standing as a testament to its dedication to exceptional craftsmanship and enduring influence. Her pieces are coveted by A listers internationally and are seen adorning the likes of Naomi Campbell, David Bowie and Margot Robbie, to name a few.
Eurostop are delighted that Dinny Hall have chosen to implement Eurostop’s retail solutions, including our Stock Control, POS, Business Intelligence technology and web integration using the Magento Platform.
Dinny Hall needed robust and connected retail technology to optimise their sales processes and improve efficiency across their growing multichannel business operation. Previously, Dinny Hall faced the challenge of manual operations in store and across their disconnected John Lewis concession systems.
Eurostop’s connected retail technology and web integration, will allow Dinny Hall to enjoy real-time data and a single view of stock, eliminating the need for manual checks. Up-to-date sales data from across all channels will be available as a single view, essential for a unified commerce experience.
Additionally, repairs, which are currently handled manually outside the system, will soon be streamlined with a dedicated EPOS module for repairs, further optimising operations.
Eurostop were also selected for their in-house Development Team who will be able to customise their technology stack to revolutionise Dinny Hall’s inventory management, particularly when it comes to selling single earrings from a pair. Previously, stock was generally tracked using a decimal system that grouped earrings only by pairs, making it difficult to manage singles accurately. Eurostop’s tailored solution will allow precise stock capturing for both web and store sales, improving clarity and ensuring stock levels are always accurate.
Leanne Loh, MD at Eurostop, said
“We are extremely pleased to have been selected by Dinny Hall to power their jewellery operations. We are confident that our specialised POS and Stock Control solutions for Retail will support their business with their beautiful offering and we look forward to working with this British brand.”
