As Mother’s Day approaches, if you are a retail business in the UK, you have likely been preparing for weeks to maximise sales during this period. Being creative with ideas can be an effective way of making the most of the occasion as it is an ideal opportunity to market your product offering to those looking to treat their mothers on March 19th. Furthermore, if you have gifts that are likely to be in high demand coming up to the occasion, you will surely want to ensure that you have adequate stock and are able to fulfil customer orders in time. Eurostop highlights some of the key benefits of using an omnichannel POS system, particularly in the run up to a promotional period such as Mother’s Day. This can boost sales, enhance staff productivity and create a more enjoyable shopping experience for your customers.
Outlined below are some key points to consider:
Understand Your Customers
Having a clear understanding of your customers’ shopping habits is essential in creating an effective sales strategy. With an omnichannel POS system, data from historical sales and promotional periods can be analysed to track sales trends and gain insights, ensuring that you are well prepared. This might include being armed with the right targeted messaging, tailored ads, offers and the correct stock levels to meet demand. Knowing your customers and how they like to shop is key to meeting their needs and providing great customer service.
Minimise Queues and Improve Efficiency
Implementing an omnichannel POS solution can help ensure that your retail stores do not have long queues out the door during busy periods, such as Mother’s Day. The best POS systems enhance efficiency across all aspects of the selling and buying experience, allowing for quick handling of high customer footfall. Innovative POS solutions also allow staff to process payments from anywhere, providing flexibility and the option to scale up with mobile sales and transactions directly on the shop floor. Additionally, omnichannel POS systems connect and synchronise your current POS estate to a central stock control system/ERP system which means you have a single and central view of your inventory allowing the business to merchandise, allocate and replenish efficiently and effectively, according to demand.
Provide Excellent Customer Service
The right POS system can improve customer service by assisting your brand to offer a true omnichannel experience. Customers will most likely interact with your brand across many touchpoints and multiple channels in their journey to purchase. In reality, these channels need to be powered with a connected system or tech stack to make the most of your data, ensure that it is accurate, and that you are able to offer a consistent and seamless shopping experience for your customers. This could involve a central customer loyalty system that stores and provides access to all data allowing you to promote suitable offerings to your customers; including marketing preferences. The GDPR has made it essential to adhere to gain marketing consent, but not only that, during this potentially sensitive time, you don’t want to be insensitive by reminding customers who prefer not to mark the occasion. This type of consideration can go a long way to making your valuable customers feel like they are important to you and keep them loyal to your brand for the long term.
In addition, keeping the shopping experience slick and frictionless is key to avoid customers abandoning a potential sale. As well as keeping in store queues short, being able to service them efficiently and offer relevant payment options and features such as scan and shop or digital receipts optimises your brand experience, which can be the differentiator when competing in a saturated market.
Consider Your Promotions
With the right POS solutions, it is easy to manage your Mother’s Day promotional and marketing campaigns. You can easily offer gift cards, buy-one-get-one-free deals, and discounts, enabling you to attract more customers while still easily processing transactions and avoiding queues.
Get Prepared Early
Reaching out to current and past customers with details of all the special Mother’s Day deals is an excellent way to encourage repeat purchasing and attract more customers. Utilising an optimised POS system that is connected to your loyalty system makes this process much easier, allowing you to automate the process and gain better oversight into who may be coming into your store before or on Mother’s Day.
Offer Rewards for Referrals
An omnichannel POS estate makes it easy to reward loyal customers, as well as brand advocates. Implementing loyalty programs and providing rewards for customer referrals can all be tracked under one umbrella. You can even reward current customers who make Mother’s Day posts and tag your brand in them. In an era when customer reviews and word of mouth are so important, happy customers can be some of your most powerful brand ambassadors, with User Generated Content playing a significant role in influencing purchasing decisions and increasing brand awareness.
Provide mPOS Solutions to Help Staff on the Floor
Mobile POS solutions make it easier for staff to communicate with customers directly on the floor and make sales. An omnichannel POS estate with mPOS solutions enables employees to pull up info on customers’ past purchases to show them products they might enjoy, as well as ring up sales right on the floor, point them towards discounted items, check stock and product information, offer upsells, and much more.
Connected Advertising Solutions
With a global, interconnected dashboard for your entire POS estate, you can also monitor the success of your particular Mother’s Day advertising and marketing campaigns in real time, seeing which ones are creating a buzz and which ones need to be tweaked to optimise results. Not only can you keep an eye on what’s going on in your brick-and-mortar locations, but also online as well, ensuring you get the most out of your ad spend and marketing investment.
Contact Eurostop today for omnichannel POS solutions and more!
If you want to make a big draw this Mother’s Day, contact us today to learn more about the benefits of omnichannel POS estates. We also specialise in fiscalisation services, tenant management solutions, and more.