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JOMOO Group selects Eurostop systems to transform its wholesale business to a retail operation across China
One of the largest manufacturers of sanitary ware in China to grow retail business with Eurostop systems across franchise stores, showrooms and sales outlets. Eurostop, a leading supplier to fashion, footwear and lifestyle sectors, has announced that JOMOO Group has chosen Eurostop’s retail management system to expand its wholesale operations into a retail business. JOMOO selected Eurostop’s e-retail and e-pos for over 4,000 authorised franchise outlets as well as its own flagship showrooms and stores selling its bathroom and kitchen ceramics and accessories. Eurostop’s e-retail has been developed by Eurostop Shanghai to meet the specific needs of larger retailers in China and is already used by leading international sports brands Erke and ANTA. JOMOO will be using Eurostop’s customer loyalty module and business intelligence system to provide insights on customer preferences across the business. Hew Poh Yin, Managing Director at Eurostop China said; “Our stock control and merchandising system will empower JOMOO as they transform to a retail business model. Central visibility of stock and sales across the entire business should prove invaluable. In conjunction with customer loyalty information, this should enable streamlining the customer experience as well as business operations, improving turnover and profit margins as a result.” JOMOO’s product range is sold in the China mainland, Hong Kong, Macao, Taiwan and exported to EU, North America and South-East Asian countries and has international franchise shops in UAE, Vietname and Myanmar.
Base Clothing wins with seamless multichannel customer service
“Eurostop has made replenishment and fulfilment seamless. The automatic requests save us so much time, we can share stock easily across the warehouse and stores, and fulfil customer orders much faster. The resulting commercial success with our multichannel business is one of the key reasons why we won Drapers Independent Award.” Marc Granditer, Managing Director, Base Fashion Central stock visibility with connected fulfilment makes selling across stores and online channels easy Maximising available stock from the warehouse and the stores Enables scaling up of the business, without taking on extra staff The Challenge Base Fashion launched its new e-commerce site in 2015 to meet the growing demand for its ranges from customers who wished to shop online, as well as in its five stores based in Essex and London’s Westfield Shopping centres. Base wanted to streamline its multichannel operations and automate the fulfilment of online orders using stock from its stores as well as its warehouse, which was at the time proving to be time-consuming and labour intensive. Staff had to check stock availability across the stores by email and wait for replies before arranging the despatch of the items. “We are a relatively small business and don’t have dedicated stock for our online customer orders. Having Eurostop connected systems is now integral to how we work to fulfil customer orders and we can scale up the business easily as we grow.” The Solution With existing experience of Eurostop systems, Base decided to invest in the e-fulfilment module which uses built in algorithms to intelligently source stock from multiple locations. The fulfilment system connects Base’s e-commerce site with the head office stock control software and in store tills to notify relevant staff of new orders, sets up inter branch transfers, maintains audit of stock movements and controls despatch of online orders. This means that inventory is up-to-date at all times, with minimal work. “Eurostop is a very thorough system, easy to use, with excellent support and the training is very good. When you have a partner like Eurostop, who understands and provides systems to support all aspects of retail – epos, fulfilment and sales reporting – you know you are in safe hands.” The Result Automating fulfilment with connected systems enables Base to fulfil orders quickly, keeping customers happy with faster delivery. The flexible and intelligent order sourcing with bulk picking options, allows them to keep up with online orders using both warehouse and store stock. Stock accuracy also ensures that overselling is a thing of the past. Head office staff have a holistic view of stock across the business, while the warehouse is freed up from the process of responding to requests and checking availability of items with the stores manually. Future plans include the introduction of e-receipts, which will improve the customer experience even further, with seamless ordering, acknowledgement and payment confirmation, all online. Following the success of the implementation, Base Childrenswear has won Drapers Independent Award “Best Independent Multichannel Operator” for commercial excellence across its physical shops and the transactional website. “Our online business is growing and we wanted synergy between the stores and our online business. We needed a system that was efficient, not labour intensive. Eurostop’s connected retail systems are integral to the way we work. They have enabled us to deliver a connected customer service as a multichannel retailer, enabling us to significantly grow our business.” More about Base Fashion Base is the UK’s leading retailer of designer kids clothing for boys and girls from 0-16 years. Base carries a select range of international kid’s fashion brands including Armani Junior, Polo Ralph Lauren, Moncler, Gucci, Young Versace and Stone Island Junior, as well as designer infant wear labels for baby boys and girls up to 36 months. Base has five stores located in London’s Westfield Shopping centre and Stratford City, Romford and Basildon in Essex and Bluewater Shopping centre in Kent. Established in 1910 as a small tailoring shop Granditer’s Menswear’ in the Canning Town area of East London by newly-arrived immigrant Morris Granditer. It remains a family business today with its current owner and Managing Director Marc Granditer, the great grandson of the original founder.
Eurostop congratulates Base Childrenswear on winning Drapers Independent Award
Children’s clothing retailer wins “Best Independent Multichannel Operator” for outstanding commercial success across multichannel retail operations Eurostop congratulates Base Childrenswear, UK retailer of designer children’s clothing on winning the hotly contested Drapers Independent Award “Best Independent Multichannel Operator”. Announced at the recent Drapers Awards gala dinner held at The Brewery, London, the award recognises commercial excellence in the online side of an independent retail business that operates a physical shop as well as a transactional website. The entries were judged on commercial success, based on efficient handling of stock and logistics and expertise in integrating all aspects of the multichannel operation, including social media. The award also recognised a strong multichannel buying strategy, excellent design, usability and web traffic, customer service and a strong brand mix. Base uses Eurostop’s connected retail management systems for EPOS, stock management, merchandising and fulfilment across its multichannel operations. Integration of their e-commerce site means that all channels have access to accurate stock and sales inventory. The power then comes with Eurostop’s intelligent fulfilment module. Base is able to automatically source online customer orders seamlessly and efficiently from its warehouse and stores inventory depending on availability and location. Marc Granditer, Managing Director of Base said; “Eurostop’s connected retail systems are integral to the way we work. They have enabled us to deliver seamless customer service as a multichannel retailer. The resulting commercial success with our multichannel business is one of the key reasons we won the Drapers Independent Award.” Deborah Loh, Marketing Manager at Eurostop stated; “We are delighted that Base Childrenswear has won this award. It recognises their understanding of the changing consumer landscape and the potential of streamlining both online and offline experiences and touch points with their brand. Our connected retail systems make highly efficient stock control much easier and allows them to make the most of customer loyalty data, helping Base to deliver a great customer experience across their sales channels, while maintaining profitability.”
FatFace chooses Eurostop systems for new stores on US East coast
UK outdoor lifestyle clothing brand expands into US Eurostop has announced that FatFace is using Eurostop’s e-pos touch for its new US stores. The UK lifestyle clothing brand has opened three new stores in Newport, Rhode Island, Portland, Maine and Springfield Massachusetts, adding to its existing 220 retail stores in the United Kingdom and Ireland, with more stores already planned for later this year. A key decision factor in deciding to partner with Eurostop was their experience in implementing retail systems in the US, particularly the ability to deal with regionalised taxation. The stores use Eurostop e-pos touch on the fixed tills as well as Eurostop’s Mobile POS, a fully portable Windows tablet. The mobile POS tablet enables staff to move freely around the store and yet have access to all product, brand or customer information at their fingertips. In addition, the wireless solution is fully compatible with the paperless receipts, which can be sent to the customer via email. Deborah Loh, Marketing Manager at Eurostop stated; “We have designed our solutions to be flexible and easy to integrate with retailers’ existing systems and to support future growth plans. Capturing customer and sales data is a vital element to assist retailers to develop personalised and localised marketing campaigns. In addition, the ability of our systems to deal with country specific taxation means that we are well placed to facilitate our customers’ plans for expansion internationally.”
Missguided expands omni channel operations with Eurostop
Online fashion brand selects Eurostop EPOS solutions for their first store in London Westfield Stratford Eurostop has announced that Missguided, the international online fashion brand, is using Eurostop e-pos touch software in its first bricks and mortar location at Westfield shopping centre in Stratford, London. Based in Greater Manchester, Missguided launched in 2009 selling fashion clothing for women aged 16-25 years and now sells online to customers in 160 countries worldwide. The e-pos touch software provided by Eurostop will be integrated into Missguided’s ERP system. e-pos touch is an intuitive and easy to use till system that will provide many business benefits for the Missguided management team including real-time stock and sales and collection of customer contact data for marketing purposes. Deborah Loh, Marketing Manager at Eurostop stated; “Using e-pos touch in store enables retailers to capture real-time customer and sales data that they can use to develop omni-channel strategies across their business. We are delighted to be working with Missguided as they look to expand their multi-channel operations.”
From county shows to music festivals: how to ensure retail success at events
Trading at events can be lucrative; overheads are generally lower than a fixed retail unit, plus the sheer variety and number of events ensures there are opportunities for many types of business to sell its products. Events offer huge opportunities for companies to market their wares to a captive audience and can be a great launch pad for smaller traders. However, whilst retailers can generate a good revenue stream from trading at consumer events, it is certainly not guaranteed and careful consideration needs to be taken before plunging head first into the festival calendar. Here are a few top tips to help maximise trading presence. Do your research From festivals, concerts, and county shows, there are many consumer events to choose from during the year. However it’s vital to research which events are right for the company; not just from a product line perspective but also in terms of unforeseen cost and commitment in attending. Additionally, it’s important to understand audience demographics and if this is a good match for their brand. Lastly, retailers should research the scale and reach of the event, how organisers generate attendance and the footfall from previous years. By doing the research, retailers can select the events best suited to their business. Calculate the costs Selling at festivals may not be as cheap as you first think, in addition to the cost of the pitch itself; there are also the associated costs of attending. Staff expenses, cost of setting up and branding the pitch and transporting the stock all need to be accounted for in profit calculations. An important factor to consider is how you will take payments for goods on the go. Generally consumers don’t like carrying large amounts of cash and are used to the convenience of paying by credit card. Retailers trading higher ticket items would be wise to invest in a mobile till solution with chip and PIN capabilities – or risk losing a sale. Choose your stock wisely Focusing on an event that attracts the right potential customer demographics is key to success. Understanding the audience and offering product that matches their wants and needs is imperative. Make sure that your product offering appeals to the audience because context is everything! Additionally, retailers need to consider the feasibility of transporting, storing and replenishing stock for the duration of the event. It’s at these decision junctions when past stock reports become valuable indicators of future needs, enabling retailers to make informed decisions on the right stock for the right environment. Fulfilment options Although consumers like to see goods before they buy, it doesn’t always necessarily follow that they want to make a purchase and then take the goods away with them. Consumers purchasing a new pair of skis at a winter sports show are unlikely to want to carry them around for the rest of the day. In fact, if that were the only option, many would be passing on the purchase! It is vital that retailers consider the buying habits of their intended audience and offer fulfilment options appropriate for the goods being sold. Promoting your presence The right stock has been selected for the right audience at the right event, so far so good. The only thing left for the retailer to do is to announce their presence at the forthcoming event and create as much of a buzz as possible. There are a few ways to get your message out and retailers should explore the most appropriate way for them. Ideas could include sending newsletters to your existing customer base; marketing through the event organisers to the subscription base; advertising presence at future events via social media and by interacting on Twitter and Facebook. Post event evaluation Understanding how product lines performed at the various events is essential in building plans for future years. Retailers need to analyse the success of product lines, price points and promotions. Did this resonate with the audience and are there lessons that can be learnt for future events? This can be an arduous process but it is vital to learn from past experiences. For companies that have invested in retail management systems that enable payment transactions on the move, this process is far simpler. By having a till system working on a laptop or tablet with mobile chip and PIN services that integrate with the back office retail solution, retailers can accurately track sales and stock. More importantly, a retail management solution with mobile capability provides retailers with the ultimate flexibility to scale their operations and respond to trends in retailing.
Harness a Summer of Sport with promotions that boost your bottomline
For sporting fans, the summer of 2016 is set to be a glorious time. From annual events such as Wimbledon, the rugby union summer series, Tour de France and cricket one-day events through to the Olympics and UEFA Euro championships, a horizon of sporting promise awaits. Marcus Ardeman of Eurostop explains how to make the most of these opportunities. Major sporting events make an impact on the lives and pulse rates of sporting fans, so how can retailers capitalise on the feel good factor? There are plenty of ways to get involved with events without the eye watering cost of directly sponsoring the event itself. To maximise opportunity and increase sales retailers should consider a program of promotions that amplify the excitement and passion that major events stir in almost all of us. The power of promotions The purpose of promotions is to increase sales, attract new customers, and retain current customers. While most business owners would love to sell products at full price all of the time, sales promotions have proven effective at increasing the overall bottom line. Promotions differ from discounts in that they are less of a blunt tool and are psychologically more attractive to consumers. A discount of 10% off an item for a set period of time is only really appealing to a consumer if they were about to buy the item anyway. It brings forward in time the purchase date but it doesn’t ensure that the consumer spends the money saved within the store. If I am about to purchase a jacket for £100 and on the day I save 10%, I may decide to use the £10 saved on buying lunch in the café down the road. No additional value to the store and furthermore, we know people love to tell a friend about a good deal but at 10% it doesn’t feel like much of a bargain to talk about! We all love getting a great deal so what are the more popular options that retailers could consider when planning their promotions and how can they tie them in with a sporting theme? Planning (buying stock specifically for promotions) Many retailers look at promotions just as a way of selling slow moving stock, however often a well-planned promotion can also assist in bringing in revenue at quieter times. When planning/buying, a retailer can look at products which might be outside of their normal product set, but will be purchased to be used as part of a promotion to increase revenue at these times. Markdowns This is when retailers reduce prices on a wide range of products in their store for all customers. By having a theme running across the range retailers can align the products with a sporting event for example a summer picnic theme during Wimbledon with a promotional offer on 5 items (e.g. racket, balls, sweat bands, t shirt, shorts) for a fixed price. Through having good data on what is selling well, retailers can target the less successful product lines and bundle into the promotion. If customers feel they are getting a great deal they may take a punt on something new that soon becomes a firm favourite. Loss Leaders When retailers know that certain products are in demand, regardless of whether it’s a luxury item or everyday need, they can provide certain products at a discount to draw new customers to their store. Known as loss leaders, these products are great for selling overstocked items, increasing traffic to the store, and generating brand awareness. However, sales data is key when planning a loss leader promotion so as not to harm your margins. This is where coupling a loss leader promotion with a till coupon offer for a next visit can work well. For example a coupon can be produced that will only be activated at the end of the UEFA European championships, for a limited time. Bundle Pricing Bundling products is a brilliant way to generate a higher perceived value for a lower cost that customers have a hard time staying away from (I speak from experience!). Whether it’s a “buy one, get one free” deal or a “3 for the price of 2” special or “4 items of clothing for £50”, this tactic is great for making customers feel that they’re getting more for what they’re paying. As a bonus, this is a huge draw to then entice those customers to buy higher priced items once they’re in store. Clothing retailers could use bundle pricing to great effect showcasing suggested outfits for sporting events such as Ascot racing, Henley regatta, Wimbledon etc. Again, this is where sales data is absolutely vital in helping retailers to select the product lines that are popular sellers and aligning with less popular items to bump sales. Data is key Whilst promotions encourage people to spend whilst in store, they don’t necessarily encourage repeat visits. This is where it is essential for retailers to understand their target customers buying habits if they want to increase profits. Data is absolutely vital and this is where a good electronic point of sale system (EPoS) can help retailers take their promotions to the next level. By delivering comprehensive sales reporting, retailers can decide which products to target and for how long. Additionally, with access to real-time sales data, retailers will be able to monitor the performance of the promotion and more importantly make any modifications in light of changes in business requirement. Additionally, a good EPoS solution can enable retailers to be creative with their promotions, supporting a wide range of options, and build customer loyalty by producing promotional coupons printed at the till for use with the next visit or purchase. Measuring success Just like in sport, post match analysis is key to understanding success. Promotions fundamentally work by earning revenue in exchange for a smaller investment so it is important to calculate the return on your investment. Again, this is where a good EPoS solution with comprehensive reporting becomes a valuable tool.
Eurostop systems selected by two new luxury retail developments in Singapore
Prestigious new shopping malls opened in Singapore deploy Eurostop solutions to manage retail outlets. Eurostop, a leading supplier of retail management solutions for fashion, footwear and lifestyle, has announced that it has won the contract to implement its retail systems in two new shopping developments in Singapore. Eurostop will be delivering e-data, its hosted mall sales consolidation system, to new luxury retail and leisure developments in Katong Square and Tanjong Pagar Centre. Katong Square is a new Mall on East Coast Road, in District 15, housing a 600 room hotel run by the Intercontinental Hotel Group, restaurants and retail outlets covering two storeys. The new award winning Tanjong Pagar Centre is Singapore’s tallest building at 290m high and includes office and dedicated retail space, a five star hotel, 181 luxury residences and Singapore’s first double storey urban park. This follows Eurostop’s recent announcement that it is providing its e-retail retail management solution to household textiles retailer Fuanna for 2,000 stores across China. Eurostop’s e-data is an automated mall sales consolidation system that ensures accurate and efficient collection of tenants’ sales information. The data is used by tenants and landlords to agree managed activities as part of leasing agreements, including retailer rentals for floor space in the mall. The managed service, hosted by Eurostop, provides secure and accurate collation of tenants’ data and the specially designed infrastructure facilitates reduced support costs and maintenance activities. Furthermore, with the e-data Cube, mall owners are able to reap the benefits of valuable insights through business intelligence reporting with business, mall or tenant level reporting. Richard Loh, CEO and Founder of Eurostop said; “We opened our office in Singapore several years ago and since then have worked with many customers in the area. We invested in local expertise and have developed our software to meet the specific needs of Singapore retailers. Our Mall Sales Consolidation system has been designed to support the unique business needs of mall landlords, owners and tenants to ensure that they receive the most accurate sales data to inform their business decisions.” http://www.katongsquare.com.sg/ http://tanjongpagarcentre.com.sg/
New Eurostop Café Mode supports retailers looking to enhance customer experience in store
Eurostop launches new easy to use till technology to help retailers manage café businesses in store Eurostop has launched its latest e-pos touch feature ‘Café Mode’, designed specifically for retailers with, or looking to setup, in-store coffee shops. The first rollout will be for M&S throughout its 32 stores in Hong Kong. Café Mode can be activated on Eurostop e-pos touch tills to manage a complimentary café business in tandem with the central retail operations. It combines the features of Eurostop’s stock management system with those of a condensed hospitality module, enabling retailers to provide an additional dimension to their in store service. Eurostop’s e-manager enables each till point to be configured and managed across the retailer’s EPOS estate, whether to read bar codes for retail stock or to capture the sale of cafe items – hot or cold drinks, sandwiches or cakes. As with the existing e-pos touch functionality, the new feature has been designed to be quick and easy to use with minimal training, helping staff to take orders quickly, so avoiding queues and providing a better customer experience. Café Mode also includes a Kitchen Order Management feature that allows till staff to enter items sold and note where they originate – from the fridge, kitchen or hot drinks machine. This provides separate tickets for food that is to be prepared in the kitchen, or elsewhere from the counter, and links all orders to the appropriate table number, for efficient payment and delivery. Deborah Loh, Marketing Manager at Eurostop said; “With online services gaining sophistication, retail owners are being placed under greater pressure to ensure that they are forward thinking and find new ways to encourage shoppers in store. An area serving drinks and light snacks can help to increase dwell time. It allows retailers to diversify their business by providing an additional service like a café that builds on the customer’s positive experience in store, increasing brand engagement and loyalty”.
M&S International implements Eurostop Retail Systems in stores
32 Hong Kong stores to streamline their in store experience with Eurostop Retail Systems. Published in Design & Build UK, Volume 9, Issue 4. Eurostop’s POS software, e-pos touch, is already in use and available for M&S franchisees after the company was the first supplier to successfully deliver under the new M&S Data Contract. The international retail software vendor has now been selected to support Hong Kong’s ‘own store’ development and growth strategy across the region. Eurostop’s retail systems are to be installed in 32 M&S stores throughout the busy island metropolis, often described as the place where ‘East meets West’. Download & view Eurostop-MandSSupplement-1-1.pdf (2044 downloads)