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Singapore department store chain BHG to roll out new Eurostop system across the country
Connected retail and POS system helps BHG keep customers happy and increase sales Department store group BHG has just completed its first rollout of Eurostop’s EPOS systems in the newest of its seven outlets in Singapore. The location is at Jurong Point, Singapore’s largest suburban mall and a major shopping attraction in the area. From sign up to go live, Eurostop successfully completed the rapid rollout of its systems, including integration to existing architecture in just over three months. Part of the project involved full customisation of the software to connect to other BHG business systems, including CRM, payments and staff system. BHG’s new EPOS estate launched with 1,000 promotions running simultaneously across its department store. BHG selected a partnership with Eurostop to coincide with the opening of its seventh store, growing its foothold in the western part of Singapore and setting its sights on the potential new business location with the planned Kuala Lumpur-Singapore High Speed Rail link in the Jurong area. For BHG’s installation Eurostop connected to JDA’s category management solution, used to analyse sales by product and offers, and create localised promotions for each store. Eurostop also linked the software with BHG’s credit card payment system, Nets e-commerce system, Ascentis Customer Relationship Management System (CRM) and the Group’s in-house staff management system. Ms Serene Tan, Executive Director of BHG Group said; “Despite a difficult economic climate we have been successful in retaining and attracting customers by remaining relevant to today’s shoppers. We have the right tools to refresh our merchandise categories regularly, as well as innovative visual merchandising strategies and the ability to run in store promotions to remain relevant. Our investment in Eurostop retail systems is central to this investment and will enable us to maintain a smart brand mix, yet still maintaining a tight control on stock turnover and profit margins.” A selection of BHG promotions Celebrating the opening of BHG’s seventh store A local tradition to ‘bless’ the opening of BHG’s seventh store for an abundant and prosperous future. The Hokkien term for ‘pineapple’ sounds similar to the Hokkien term for ‘welcoming prosperity’. Traditionally, pineapples are rolled around a new property whilst saying auspicious phrases like (龙马精神! 财源广进! 招財進寶!).
Independent fashion retailer Robert Goddard transforms retail operations with Eurostop
Eurostop solution enables retailer to expand business operations and optimise warehouse efficiencies Eurostop has announced that independent fashion retailer Robert Goddard has selected their retail management solution to optimise efficiency across its retail and warehouse operation and grow its online sales channel. The Eurostop solution has delivered warehouse efficiency gains that have enabled Robert Goddard to expand capacity without increasing headcount costs, improve stock rotation and reduce the quantity of stock discounted in out of season sales, enhancing profit margins. Robert Goddard needed a Stock Control and EPOS solution to provide live information for effective stock management across all retail touchpoints and to optimise warehouse operations in preparation for the launch of their new ecommerce website. e-manager, e-rmis, e-pos touch and e-cubes solutions were deployed to manage retail operations across all stores, the online channel and warehouse distribution centre. Steve Shephard, Operations Manager at Robert Goddard said; “The Eurostop team are extremely knowledgeable and professional, they supported and guided us throughout the migration process making it as pain-free as possible. Each time we speak with them it validates our decision to have invested in a Eurostop solution.” Since deploying the solution, Robert Goddard has gained greater insight of stock levels, operational workflows and sales performance per product range per store, which has enabled them to improve overall stock management and stock rotation. Today, as a result of the enhanced data analysis delivered by the Eurostop solution, the commercial buying team have been able to track seasonal and buying trends per store ensuring stock is rotated to the location where it’s needed. By reducing stock build up, the company has minimised the amount of stock discounted in end of season sales, resulting in improved margins. “The expanse of features that the Eurostop solution provides has enabled us to develop an exciting roadmap of great new customer centric services. We have plans to launch a customer loyalty program, with the capabilities the Eurostop solution brings to our business, the sky’s the limit.” concluded Steve. Deborah Loh, Marketing Manager at Eurostop said; “Robert Goddard wanted to expand its operations, providing a reactive and customer centric experience across all channels. We are delighted to hear that in a short space of time the company has already achieved considerable efficiencies and have a feature rich platform that can keep pace with their ambitious plans.” Read more in the Case Study Robert Goddard Transforms Retail Operations With Eurostop
Robert Goddard transforms retail operations with Eurostop
“The Eurostop team are extremely knowledgeable and professional but more importantly very approachable. The team ensured the migration to our new solution was as pain-free as possible. Each time we speak with them it validates our decision to have invested in a Eurostop solution,” Steve Shephard, Operations Manager, Robert Goddard The company has improved rate of sales, profit margins and turnover of stock. Optimisation of warehouse processes has improved efficiency, enabling the business to expand capacity without increasing headcount costs and as a result expect to see a Return on Investment within six months Eurostop solution connects offline and online channels for streamlined customer experience and online growth. The Challenge – Fast Fashion “We wanted a provider that had proven experience in the retail space and understood the importance of effective stock management across all retail outlets, both physical and virtual,” said Steve. Robert Goddard retail stores stock some of the most sought after casual fashion brands including Hugo Boss, Armani, Ted Baker and Ralph Lauren. Their entire product range often changes according to seasons and effective stock management is essential to avoid having to discount excess stock at end of season sales. Furthermore, new season product ranges from leading brands are in high demand and often stock is sent part shipped to retailers, with the remainder of the order despatched a few weeks later. Previously, stock would remain in the Robert Goddard warehouse until the complete shipment had been goods receipted and only then would stock be allocated to retail stores. The company wanted to speed up the process of despatching in-demand stock to stores whilst maintaining an accurate record of live stock allocation across all sites including the warehouse. The Solution – A Perfect Fit The Operations team led by manager Steve Shephard conducted an extensive 9-month review of ten different Stock Management and EPOS solutions. Eurostop was selected for its in-depth knowledge of the retail sector and insight into the impact of seasonality and stock management on sales margins. Eurostop’s connected systems, encompassing e-manager, e-rmis, e-pos touch and e cubes solutions were deployed to manage retail operations across all stores, the online channel and warehouse distribution centre. “Seasonality is a large part of the retail business model and very few of the other solutions we evaluated had the functionality to manage entire stock shifts without costly development workarounds. Eurostop have an extensive retail client list and this experience is reflected in their solutions, the functionality we needed was available straight out of the box,” said Steve. Eurostop also developed an automated part allocation service that keeps track of stock received and automatically allocates to stores whilst keeping track of balances. When the remainder of the order is fulfilled and delivered into the warehouse the allocation service alerts the warehouse operatives to which stores require stock and automatically adjusts balances within the system. The Result – Tailored to perfection “Stock management is absolutely essential to the profitability of our business. By investing in the development of this additional functionality we have gained considerable efficiencies in the warehouse and maintained headcount whilst expanding the business. The investment has paid for itself through the efficiencies we’ve gained,” said Steve. From store managers through to head office, the company has realised considerable time savings by automating manual processes. Whereas previously head office would call each store for stock updates, now all the information is held centrally. Equally, any decisions made at head office, such as product or pricing data can be propagated to stores quickly through e-manager, which synchronises the company’s ERP system with the whole e-pos estate. Improved data quality and accuracy has increased visibility across the business and enhanced decision-making. In addition to standard information such as sales by style, size, colour, location and margin, e-cubes reporting has enabled forensic analysis of sales performance over time periods, which has improved overall stock management and stock rotation between stores. As a result of better data analysis, the commercial buying team have been able to track seasonal and buying trends per store ensuring stock is rotated to the location where it’s needed. By reducing stock stagnation, the company has minimised the amount of stock discounted in end of season sales, resulting in improved margins. “The Eurostop team have been fantastically supportive, they guided us through the planning and implementation process and ensured we had a solution designed to address our current and future needs.” “The expanse of features that the Eurostop solution provides has enabled us to develop an exciting roadmap of great new customer centric services. We have plans to launch a customer loyalty program, with the capabilities the Eurostop solution brings to our business, the sky’s the limit!” concluded Steve. Company Background Robert Goddard is an independent quality clothing business with 7 stores located in prime, high street positions, offering distinctive style and choice from some of the best design houses in Europe and America. The company also offers a service for made to measure, hand tailored suits enabling customers to enjoy a perfectly fitting, quality suit, designed to their exact requirements. Founded by George Goddard in 1895, Robert Goddard stores still offer the same high standards of quality clothing and customer service as were insisted on by the founder over one hundred years ago.
M&S International improves customer service with Eurostop Retail Systems in stores
“The Eurostop solution is a big step forward for our Hong Kong business. It will give us a better overall customer experience, provide us with great promotions capability to drive sales, help our store colleagues to be more efficient and give us a modern platform to build on for the future.” Tim Robson, Project Manager, M&S International Business benefits seen by M&S International Integration to M&S’ SAP ERP system provides the Head Office with up-to-date sales data from Hong Kong and Macau stores Real-time lookup from POS into SAP provides store colleagues with real-time stock figures across Hong Kong estate New multi-promotions capability at till point, reduces complexity for colleagues and average wait time for customer, maximising revenue opportunities Custom development projects use innovative technology to enhance the instore experience for colleagues and customers Download the full case study to read more… Case study download Download the full Case Study now to see how M&S International improved customer service in stores. Case study download Please fill out the form below in order to receive the download link for your chosen case study. [email-download download_id=”8228″ contact_form_id=”8241″]
RBTE Review 2017
Eurostop exhibits at RBTE with hardware partner Wincor Nixdorf – Thank you to all who visited us It was good to meet all of you who were able to attend RBTE 2017 at Olympia earlier this month. Thank you to all of our visitors, customers and partners who stopped by at our brightly lit stand. RBTE was a great opportunity to catch-up and get more feedback on the latest technology developments that Eurostop have released for the fashion and footwear retail arena, as well as getting important input from end users on new developments that are disrupting the market. Don’t worry though if you missed out! Eurostop would be more than happy to arrange a demonstration of our Award Winning Software solutions, partnering hardware or connected channels with one of our retail experts. Arrange a call
Walker Slater & Private White V.C. – UK Retailers Choose Eurostop
We are delighted to welcome our two latest clients, Walker Slater and Private White V.C.. Eurostop is proud to announce that we have been selected by both retailers who will be using Eurostop Retail Systems. Walker Slater, started in 1989, and now has four stores in Edinburgh and London, as well as online, offering tweed and linen suits, knitwear and a range of accessories for men and women. Winner of Scottish Retailer of the Year in 2015, Walker Slater will be using Eurostop’s head office solution and e-pos touch across its stores. We will be integrating with the Walker Slater website and providing a Cash & Carry option for trade customers at their head office. Private White V.C. offers British-made luxury clothing inspired by Victoria Cross recipient Private Jack White. All clothing is expertly constructed by hand in the Private White V.C. Factory, Manchester, where garments are designed and developed using only the finest regionally sourced fabrics, trims and materials. The collection is designed by Nick Ashley, Private White V.C.’s Creative Director, son of Laura Ashley, the renowned fashion and interiors designer. Private White V.C will be using Eurostop for head office and epos touch at the two shops. In addition, we will be integrating with their wholesale system Zedonk.
Galaxy Optical sees bright future ahead with Eurostop
“Eurostop’s knowledge and understanding of European fiscal compliance was invaluable, they guided us through the taxation and legislation complexities at every stage of the project.” Jarrod Brown, IT Director, Galaxy Optical Galaxy Optical expands European operations with acquisition of 27 optician practices across Czech Republic, Poland and Slovakia. Eurostop e-pos and e-rmis solution was rolled out to acquired and rebranded stores with minimal business downtime. New solution ensures adherence to regulatory tax compliance across the countries. The Challenge – Sights set on new horizons Following the purchase of 27 optician practices in Czech Republic, Poland and Slovakia, Galaxy Optical wanted quick roll-out of a new EPOS solution to each retail outlet. They needed a provider that understood European taxation legislation and could work to tight time scales across multiple regions. Debra Jones, Project Manager, Galaxy Optical explains; “We had an aggressive project plan in place for the delivery of a new EPOS system and rebrand of each store. We needed a provider that had a proven track record, not only working on international projects, but in this specific area because any slips in schedule would have delayed stores reopening; inconveniencing customers and impacting store revenue.” The Solution – Vision into reality As part of the RFP process, a wide range of solutions were explored and evaluated. Several key stakeholders across the organisations were involved in the decision, including finance, IT and the international retail team. Eurostop’s e-pos and e-rmis systems were selected for their advanced features, ease of use and most importantly ability to comply with the tax legislation in each country with a proven international client portfolio. In order to comply with regulations, businesses have to electronically evidence sales via a fiscal printer attached to a till point. For Poland and Slovakia, each transaction is printed on a fiscal printer and saved to the SD Card located inside the fiscal printer. The SD card can be checked at any time by the Tax Authority to ensure that the shops comply with the fiscal laws. For Czech Republic fiscalisation a standard printer is used but each transaction must receive an authorisation code from the government server, which must be printed on the receipt. The award-winning suite of retail software from Eurostop complies with certification standards, allowing Galaxy Optical to use the same solution across Europe. Eurostop ticked every box on our list, it’s a reliable, intuitive solution that has been quickly embraced by the team,” said Debra. The Result – Valuable Insight Cohesive planning and partnership, followed by a whistle stop tour of cities and countries saw the successful delivery of the new EPOS system – on budget and on time. The fast roll-out of the solutions ensured there was minimal disruption to customers and retail sales during the transition period. Galaxy Optical now has the ability to track, order and allocate stock across their entire European retail estate from one central location. Employees can access accurate stock information across the business from any till point, in any store, providing customers with a greater level of service. All tills are connected to electronic fiscal devices that provide the electronic evidence of sales required by the tax authorities, ensuring full compliance in the respective countries. In summary Jarrod said; “Eurostop have been a responsive and diligent partner throughout this project. I cannot overemphasize just how tight the timelines were but Eurostop delivered, ensuring support was available when and where we needed it. Their breadth of experience and depth of resources have guided us through the complexities of tax legislation in other countries, this project has been a perfect example of what can be achieved through cohesive partnership.” Eurostop’s system is used in 30 countries worldwide, at 45,000 locations, and has been specifically designed to cater for many variations of global pricing, and local sales tax by city, area, state and country. The system can also handle fiscalisation, a requirement for many countries in Europe. For UK retailers looking to expand internationally, it is important to work with an IT partner who understands the local requirements and culture. If you are interested in international expansion, contact us to speak to a retail expert. Company Background Galaxy Optical designs, produces and distributes a range of high quality eyewear products, as well as providing complete optical practice management solutions which includes appointment, product and order management, store fit and online and offline marketing. The company has had a presence in the UK since 1998 and in that time has brought to the optical market end-to-end solutions supporting one of the top three retail businesses in the world.
Eurostop to show Connected Retail solutions and concept in-store mobile app at Retail Business Technology Expo
New solutions from Eurostop streamline retail operations and enhance customer experience Eurostop is to show its latest connected retail solutions and an all new, in-store mobile app at RTBE 2017. Eurostop’s flagship retail solutions comprise e-rmis for head office stock control and merchandise management, e-pos touch for omnichannel point of sale, e-fulfilment for intelligent sourcing and order fulfilment, and its suite of business insights and reporting solutions. Eurostop will also be showcasing its wide range of features for International retailers and those looking to expand into overseas markets. Eurostop’s concept mobile app, that runs on tablets and smartphones, will provide instant access to live product and stock detail on the shop floor. This enables staff to provide a more helpful and streamlined customer experience and also provides the opportunity to cross sell and up sell. Also on show will be Eurostop’s seamless integration with yReceipts which offers a powerful connection that brings together the offline and online customer experience. This opens up opportunities for further personalised marketing, engagement and, ultimately, customer loyalty. Eurostop’s connected systems together with partner solutions for online channels, warehouse management, accounting, wholesale and ERP, provide a central platform for information and omnichannel reporting, providing insight and direction for the business. The bricks and mortar experience continues to be a pivotal element in many customer journeys Deborah Loh, Marketing Manager at Eurostop said; “The bricks and mortar experience continues to be a pivotal element in many customer journeys. At Eurostop we are committed to developing ways for our customers to harness technology to continually enhance the in-store customer experience and extend that experience across all digital touchpoints.”
FatFace makes a splash across the pond with Eurostop
“As a business moving into a new market, we needed an IT partner with international experience, that understood the local tax and trading legislation, and could move fast. Eurostop was the only provider who had a tried and tested solution for the US market advanced enough for our growth plans, and most importantly, could also meet our tight deadlines.” FatFace extends their international footprint with five new stores on the East Coast of America Successful rollouts of Eurostop’s e-pos touch ensures compliance with local state and country retail tax regulations The Challenge – Expanding into new waters With the opening of five new stores on the East Coast of America, FatFace needed a retail systems provider with international experience. The new EPOS system had to be suitable not only for international trading, but compliant with US state tax laws. The retailer needed an IT systems provider who had experience in this arena and could be trusted to get them up and running within tight deadlines, in order to maximise trading during up-coming holiday periods, and keep their expansion plans on track. “The US is an important market for us as we expand our retail footprint and take FatFace international. We located our first stores on the east coast as we identified it as a good fit for the brand, matching the demographic with our lifestyle clothing ranges,” said Simon Ratcliffe, Infrastructure Director at FatFace. The Solution – An English Design After extensive research in the retail systems market, the team selected the award winning retail solution from UK based Eurostop. FatFace looked at a number of solutions, but the competition did not have the IT infrastructure needed for the company’s growth plans. Eurostop offered a well-matched solution, and had a proven track record in the US. e-pos touch is used in store at till point and each location is fully connected to the company’s global stock inventory via an estate manager for companywide reporting. To ensure that stock control between the UK and US is seamless Eurostop is also connected with FatFace’s existing ERP system by Prologic. “It was really simple to connect the new software to our existing systems. Eurostop’s APIs are really easy to use and well supported.” said Simon. The Result – FatFace…Washed in Happiness FatFace opened their new US stores within timescales and are now trading successfully in the US with a POS solution which has the longevity to support them through potential expansion. They have accurate stock inventory across their global trading locations, and an intuitive POS solution, which gives the FatFace staff more time for engaging with their US customers and sharing the FatFace passion for their clothes. The new tills also provide additional benefits, such as being able to receive deliveries that are despatched from the UK DC Hub. US stores use Eurostop’s e-pos touch on the fixed tills and are also able to run the software on fully portable tablets which provide a roving check-out and stock queries facility. The mobile tablet is ideal for the FatFace store environment where the personal shopping experience is a high profile element of the service. “What we appreciated was the flexibility and personal approach with which Eurostop work. They really are willing to go the extra mile to get things done in every sense” said Simon. Eurostop’s system is used in 30 countries worldwide, at 35,000 locations, and has been specifically designed to cater for many variations of global pricing, and local sales tax by city, area, state and country. The system can also handle fiscalisation, a requirement for many countries in Europe. For UK retailers looking to expand internationally, it is important to work with an IT partner who understands the local requirements and culture. If you are interested in international expansion, contact us to speak to a retail expert. Company Background FatFace is a lifestyle clothing brand known for its wide range of high quality and affordable clothing, footwear and accessories for family-orientated women and men who are attracted by an active, casual outdoor lifestyle. The company has grown from its early beginnings in 1988 to today’s 200 strong retail stores that are the mainstay of market towns, shopping centres, travel hubs and holiday destinations across the UK and Ireland.
Eurostop has best year ever for Tenant Sales Management System with increased automation for Mall owners
Innovative Shopping Mall solution hits new highs for Eurostop in Singapore with three new high profile customers within the last year. New functionality within Eurostop’s market leading Tenant Management System (TMS) has helped to secure agreements with three new shopping malls in Singapore. Tenant Sales Management System is an innovative solution that enables mall owners and landlords to collect sales data from tenants in order to calculate the rental due, based on sales. The solution operates seamlessly for the retailer, providing instant, up-to-date information to the landlord. New in 2016 is the facility for the mall owner to generate invoices automatically based on the tenants’ Gross Turnover (GTO) and store square footage. The system is hosted by Eurostop and is designed to meet secure data standards. The system infrastructure also uses Wi-Fi access, so that there is no requirement for cables – very important when retro-fitting a solution to an entire building. Hew Poh Yin, Managing Director, Eurostop China, commented; “Managing tenants can be a challenge for mall owners, particularly when it comes to calculating the rent due based on sales. By linking the tenants’ EPOS systems to the TSMS, and using Eurostop e-cubes to report on the tenant sales, the landlord is confident that they are getting the correct data on which to base their business decisions, and the retailer can rest assured that the information is processed automatically.” “Our innovative approach to this problem has been very well received in Singapore, and we are now gaining significant market share. Our first client was Frasers Centrepoint and we have recently also signed agreements with Tanjong Pagar Centre (GuocoLand), Katong Square and SingPost.” Eurostop provides sales and support to customers across Asia from its offices in Shanghai and Xiamen in China, Kowloon, Hong Kong and Singapore.