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How Investing in Retail EPOS Software Benefits Your Business?
If you own a business then this probably isn’t the first time that you’ve heard about point-of-sale systems (POS) or electronic point-of-sale (EPOS) systems. However, you might not yet be aware of all the benefits the right software and system could have for your business. That’s why the team from Eurostop has collected some insightful information for you below. What Exactly is an EPOS or POS System? Both terms are often used interchangeably these days to describe the till used in a retail environment to ring up customers and take their orders. However, they’re a little more in-depth than that and often include software to record purchases and inventory, as well as automatic reordering solutions, depending on your business’ needs. Why Do You Need an EPOS System? EPOS systems can cover a variety of needs for businesses of every shape and size. Some of its most common uses include connecting it to your larger retail management system to keep track of stock, sales, and customer services. You can even offer discounts, administer sales promotions, and track customers’ buying histories to help your sales staff better serve your clients. What are the Main Benefits of Retail EPOS Software? There are a host of benefits to installing a retail EPOS system at your location, a few of them include: Let Eurostop streamline your business with our reliable retail EPOS software! Want to save time and money, all the while keeping your loyal customers happy? The team from Eurostop would love to hear from you, so contact us online today. You can also call +44 (0) 208 991 2700.
Tiso
Scotland’s leading outdoor specialist retailer for outdoor clothing, camping equipment, cycling & climbing gear
JD Sports
The leading trainer and sports fashion retailer in the UK. With many limited edition and exclusive designs
Walker Slater
Scottish tweed jacket, suit, knitwear, and tailoring specialists
Jones Bootmaker
The footwear company was established in 1857 and currently has stores throughout the UK
Trotters
Providing superb quality and an excellent shopping experience for both parents and their children
Eurostop and Diebold Nixdorf provide next generation connected EPOS and retail solutions for the Fashion and Footwear sectors
Retailers such as Marks & Spencer Hong Kong, Missguided and FatFace benefit from Eurostop/Diebold Nixdorf collaboration. Eurostop and Diebold Nixdorf is to work together to develop super connected solutions for the fashion and footwear retail sector. Initially the partnership will focus on the UK and Asian markets, with further expansion into new regions expected. As part of the agreement Eurostop retail management and EPOS software will be optimised to run on Diebold instore hardware which includes POS tills, self-service tills, and kiosks . Customers already benefitting from the joint solutions from Eurostop and Diebold Nixdorf include FatFace in the US, Marks & Spencer in Hong Kong and Missguided in the UK. Nicolas Segons, Head of Western European Partners, Retail, Diebold Nixdorf commented; Eurostop has a huge installed base in the fashion sector both in the UK and across Asia, and a deep industry knowledge. At Diebold Nixdorf we are keen to work with partners with this kind of third party expertise to extend our footprint into new sectors and we see Eurostop as a strategically important partner going forward. Phil Dawson, UK Channel Manager at Diebold Nixdorf added; “Together the Eurostop and Diebold Nixdorf range of connected retail solutions will harness the best in technology, enabling retailers in the future to benefit from Internet of Things, Kiosks, and Self Service, streamlining the purchasing journey and enhancing the overall customer experience. We are already seeing traction for this offering in the UK market.” Deborah Loh, Marketing Manager at Eurostop said; “Diebold Nixdorf has an impressive array of flexible hardware solutions for the retail sector which when combined with our own software provides an end to end connected retail experience for consumers.” Ms Loh continued; “Diebold Nixdorf are a strong global partner for Eurostop as we expand into new countries and regions around the world.”
Eurostop continues success in Asia with new retail customers
Fast expanding retailers in shopping mecca choose Eurostop for local knowledge and retail expertise Eurostop has signed up two independent fashion retailers in Singapore, Echo of Nature and Design and Comfort (D & C), both have selected Eurostop’s connected retail solution for their businesses. This follows the recent announcement that Charles & Keith, an expanding fashion retailer with over 500 stores worldwide, has chosen to deploy Eurostop’s full retail solution for new outlets located in South Korea, Japan, Cambodia, Macao and Taiwan. Both Echo of Nature and Design and Comfort are using Eurostop’s full retail solution, including e-pos, e-mobile, e-retail and e-cube to manage sales and stock across their stores. Design and Comfort is using Eurostop’s e-retail system to manage stock of its unique footwear designs across four stores in Myanmar, twenty in Singapore and its two dedicated factories. Echo of Nature, an independent retailer specialising in womenswear, has deployed Eurostop’s retail solution across its three stores in the key fashion district in Singapore. Both retailers are also using e-cubes for customised retail reporting allowing detailed analysis for efficient stock management. e-mobile provides retail insights on mobiles or tablets, giving clear, actionable sales and stock information on-the-go, supporting managers and decision makers in any location. Hew Poh Yin, Managing Director for Eurostop operations in Asia, said; “These latest customer wins demonstrate our experience in providing solutions that retailers can rely upon for their business decisions. We are seeing a demand for our systems across Singapore and Asia as a result of our local knowledge coupled with our retail expertise. Singapore is well known as the retail fashion mecca where shopping is a national pastime and we are working with many fast growing independent retailers in this competitive market. Our connected retail solutions enable them to keep track of their stock and maximise sales through understanding what customers are buying and fulfilling demand accordingly.” Local support and connected solutions help retailers of all sizes to manage their business With offices in Shanghai, Xiamen and Singapore, Eurostop is well placed to provide local knowledge and experience for retailers, large and small in the area. As well as smaller independent brands, our e-retail management solution is used by leading retailers including Erke, the international sports brand with over 7,000 outlets, Anta Sports with 12,000 outlets and recently Fuanna, with 2,000 stores across China. In 2016 a new office was opened in Kowloon, Hong Kong to provide sales and support to customers in the locality. Eurostop solutions include EPOS, stock control and merchandise management, fulfilment, warehouse picking and packing, and footfall solutions. The easy to use analysis and reporting tools help retailers get the best out of their business, managing stocks to meet customer demand. Connecting Eurostop systems with all the major ERP and ecommerce platforms provides customers with a truly best in class approach.
GDPR – the new Data Protection Legislation & Omnichannel Retail
With the General Data Protection Regulation (GDPR) due to come into force on 25th May 2018, retailers are starting to consider what it will mean for them. The new legislation will override national data protection laws including the Data Protection Act 1998 and include new and more detailed protection for personal data. Briefly, GDPR encompasses how data is managed, processed and deleted and includes all of a company’s data dealing with EU citizens, in marketing, sales and finance and CRM systems. It also contains a raft of new rights for individuals – (often called data subject rights) which include the right to data portability, to be forgotten and a strengthening of access to their data or data access requests. For many retailers it will mean a review of data policies and practices to ensure that they comply with how data is kept throughout the organisation. What’s more, there will be a high price to pay for organisations that fail to comply with the legislation. Punitive fines of up to 4% of an organisation’s annual global turnover or €20m, whichever is greater, not to mention reputational damage, are not to be taken lightly. What does GDPR mean for retailers? There’s no doubt that there will be some challenges. In today’s market place successful retailers are those with high rated customer experiences. Whether marketing to customers directly or providing a service instore, the customer experience is also now ranked as a top priority on most boardroom agendas. Yet it’s important to remember that effective CRM can only be successful with good data – and that means good data management. With GDPR an even more meticulous approach to data management will be required, even perhaps a new mindset and culture shift in relation to data. Thinking about these challenges we’ve identified three key areas relating to data to consider: 1. Customer profiling and promotions Many of our customers use a CRM system to automate the collection and use of customer data for loyalty cards and special promotions, both instore and with email campaigns. With GDPR it will be important that not only do you gather explicit consent for storing customer data, but that you also maintain auditable proof of this consent, and are able to retrieve records easily, whilst also providing your customers with the opportunity to object/opt out. In fact, the regulation gives far more power to the individuals and gives them the right to know how their data is being processed. This is where it is really important to clarify to the customer the reality of how you plan to use their data, and of course, the tangible offers that you will be giving , to make it worth their while agreeing. 2. Security and breach notification Another important part of the new legislation is that any data breaches must be notified within 72 hours to the regulators – and in some cases to your customers. It’s essential that all companies – and this includes retailers – are prepared to act should a breach occur. In fact one of the biggest risks in any organisation relating to data is not the processes that are put in place but staff – not necessarily from fraudsters or malicious intent, but people just not taking proper care of data. Forewarned is forearmed, so it is important to train your staff on GDPR and the changes it will make. Employing or designating a Data Protection Officer and the relatively low cost of training and education of the risks involved can go a long way towards making staff vigilant to perils such as phishing emails and fraudulent representation. The staff should therefore be notified of the risks to the company (financial and reputation), as well as the risk to themselves (possible disciplinary issues, dismissal, redundancy) and know what they should do in the event of a data breach. 3. Sharing data with third parties Working with our clients on integrating systems, we know that retailers often use specialist suppliers for different aspects of the business – for example, ecommerce, delivery and logistics providers and marketing agencies. Now is the time to dust off the agreements you have in place with third parties and make sure that security measures and breach actions are included, where transfer of personal information is involved. Also remember that customer preferences such as the right to be forgotten and opt out, must be synchronised effectively across systems. But will GDPR still apply if we are leaving the EU? GDPR has been agreed and ratified by the EU. The UK may be leaving the EU but this legislation will remain in effect in the UK until further notice. Taking your first steps to GDPR While these three points may at first be daunting, in fact they can easily be managed with integrated systems and the right technology and processes. Our systems help retailers capture and track customer details and consent, and will allow you, the retailer, to manage GDPR issues and together with effective processes and workflows, ensure data compliance. It’s certainly worth considering these data areas in your company now, as your first steps towards GDPR. The more advanced your organisation is along the way to compliance, the lower the risk of breaches occurring once GDPR comes into play. If you would like to discuss further, why not contact Eurostop and speak to a retail expert.
Request a free month’s trial of premium digital receipts with yReceipts and Eurostop
What’s new this month? Premium email receipts and Facebook online-to-offline attribution are now available on e-pos touch with our partner yReceipts. Why do I need Email Receipts? More than just a digital record of your customers’ transactions, this powerful connection captures customer data and links your in-store transactions to any of your nominated databases as well as offline transactions to your online campaigns, bringing the brand channel experiences together. Collecting a customer’s email address for digital receipts opens up a vital opportunity for further personalised marketing, customer conversations and engagement, which can ultimately drive loyalty. Customer engagement leads to customer retention – Engaged customers are five times more likely to buy only from the same brand in the future1 As retailers, it’s important to build a personal connection with your customers, which can be strengthened over time. Digital receipts are an ideal mechanism for continuing this conversation started in your stores. You can request customer feedback and reviews, encourage sign up for brand news, and offer personalised promotions and information to drive repeat visits into store, promoting further engagement with the brand. Does it work? Customers have been shown to be receptive to receiving further information via a digital receipt, and so why not use the opportunity to develop closer customer relationships by building on a mutually beneficial relationship across digital touchpoints? 64% of consumers are open to receiving additional marketing content via their digital receipt2 Alexander Kayser, co-founder of yReceipts said; “At yReceipts we are committed to providing a digital receipt service that enables our clients to turn an in-store transaction into the starting point of an interactive digital relationship with the customer. The receipt is only the tip of the iceberg as it links the customer to the transaction. Digital Receipts are another one of those touchpoints and give the brand a voice, build customer loyalty and create sustainable value in the retailer’s digital ecosystem.” Deborah Loh, Marketing Manager at Eurostop said; “Forward thinking retailers understand that customer convenience is paramount and that the customer journey is no longer linear. They often have a multichannel path to purchase, using an array of connected devices. At Eurostop we are committed to providing the solutions and environment that enable retailers to take a more agile approach when it comes to interacting with their customers, running their business and providing great customer service.” How quickly can I get it? In no time. Eurostop and yReceipts have integrated with your time and desire to capture data in mind. You’ll flush your database with fresh data and wow you customers with this new in-store digital service in less then 14 days. Sign up for the free trial Until the end of August 2017, we are offering an opportunity to sign up for a free one month trial.Contact Eurostop quoting reference JULYR01. 1According to a study by Rosetta 2According to research conducted by YouGov for Bronto Software and NetSuite.