Named after creator Sophie Albou’s two sons, Paul & Joe is based in Paris, with the first Paul & Joe menswear collection launched in 1995, followed a year later by a womenswear range. Since then Paul & Joe has never stopped changing, with diffusion line Paul & Joe Sister introduced in 2006.
The brand has over thirty boutiques around the world from Paris to London, via Seoul and Jakarta. Paul & Joe is also distributed in the most prestigious multi-brand department stores in the world; Barney’s, Harvey Nichols, Isetan, Le Printemps and Harrods to name but a few. In London there are three stores that are wholly owned by the Paris headquarters; Paul & Joe in Sloane Square; Paul & Joe menswear in Covent Garden and; Paul & Joe Sister on the Kings Road. Each store stocks a wide range of the collection including shoes and accessories.
Paul & Joe UK selected Eurostop’s retail management systems to support its UK outlets in the capital.
Investment in IT retail solutions
The company uses Eurostop’s e-rmis, the suite of head office management applications to manage stock and coordinate sales and merchandise data from the stores. Eurostop provides a managed service whereby the server is hosted by Eurostop and standard procedures are performed by Eurostop including daily sales and end of week processes. Paul & Joe head office in Paris are able to connect to the system via Virtual Private Network (VPN), so that they can do work on the system, run reports and check daily sales. As Eurostop has a multilingual workforce they were able to work with Paul & Joe employees in Paris speaking French.
Eurostop’s e-pos is installed in the shops giving staff access to the latest stock positions and customer loyalty data. Again e-pos is managed by Eurostop as part of the managed service.
Philippa Wood, UK Manager for Paul & Joe UK commented, “We needed a system to support our UK business. We were impressed by Eurostop’s deep understanding of the retail fashion industry, the broad array of functionality within the product and that their customers speak very highly of the systems and the service provided.”
Phillip Moylan, Sales and Marketing Manager at Eurostop said, “Our aim at Eurostop is to automate as many processes as possible and provide as much functionality as possible, allowing our customers to pick and chose the features that best support their business. We are delighted to welcome Paul & Joe UK as customers and look forward to working with them more in the future.”