Getting shoppers through the door takes a clear reason to visit and an in-store experience that works once they arrive. UK retail footfall rose 9% month-on-month in May 2026, then fell 8% in June, showing how quickly visitor levels can shift. The latest ONS figures also show footfall in June was 1% below June 2025. For retailers, tracking these changes matters. So does having the technology to respond.
Here are practical ways to increase footfall in retail stores, from targeted promotions and stock availability to mobile POS and retail apps.
Deploy Mobile POS Devices and Mobile Retail Apps to Reduce Checkout Friction
Long queues can quickly put shoppers off, particularly when they can see a busy checkout from outside the store. An mPOS system gives store associates the ability to process transactions directly from the sales floor. With handheld devices and built-in barcode scanners, staff can take secure payments without sending customers to a fixed till improving brand experience.
Combining mobile POS with Mobile Retail Apps also gives staff a clearer view of stock across your stores. Mobile technology that streamlines accurate and quick stock updates means that your business can operate more efficiently, lowering overheads and providing information to harness every potential sale. If a customer cannot find the right size or colour, an associate can check availability, find stock at another location, cross sell or upsell, or arrange delivery where available. A quicker, more informed service can make a real difference to the overall shopping experience.
Create Engaging Storefronts and In-Store Events
Your shopfront is often the first opportunity you have to catch a shopper’s attention. Well-planned window displays can highlight seasonal products, promotions, new arrivals or popular lines and give people a reason to step inside.
In-store events can work in a similar way. Product demonstrations, styling sessions and exclusive launches can give customers an extra reason to visit. The in-store experience has the potential to be a major part in building a long term relationship with your customers, if a modern and immersive approach is harnessed. With integrated Business Insights & Reporting, retailers can mine data across comparable date ranges to see which products and periods are performing well. That information can help merchandising teams plan displays and events around what their customers are actually buying. Popular and busy periods can be anticipated, allowing retailers to organise staffing to cater to increased footfall.
Use Customer Data to Support Targeted Marketing
Personalised promotions assist to build an authentic connection with your customers, make them feel like you really understand them, their wants and their needs. During checkout, retailers can collect customer details and marketing preferences, helping build a clearer picture of shopping behaviour over time. It’s imperative to select a vendor with secure systems that enable you to protect personal data and adhere to the relevant data protection legislation and minimise cyber threats.
Purchase history can then be used to inform relevant offers, promotions and event invitations. When loyalty programmes are connected with your retail ERP software, retailers can make better use of this information and create campaigns based on actual customer purchasing patterns rather than broad assumptions.
Expand Your Product Range While Keeping Stock Under Control
Introducing complementary products can help retailers reach new customers and give existing shoppers another reason to visit. But as product ranges grow, keeping track of what is selling and where it is available becomes increasingly important.
Eurostop’s retail solutions provide centralised stock control, giving retailers visibility across stores and individual products. Inventory Reporting can also help teams compare performance across different periods and locations. Using target stock reports and replenishment data helps keep popular products available where they are needed, reducing the risk of stockouts that can lead to missed sales.
Contact Eurostop for Best-in-Class Inventory Reporting and Business Intelligence Solutions
Having the right tech stack in place to monitor your performance and processes is essential to your success. Eurostop’s Retail Master and technology suite brings together retail management, inventory control, EPOS, mobile technology and business intelligence to give multi-store retailers greater transparency across their operations.
To find out how Eurostop can help you improve the in-store experience and make better use of your retail data, contact us today for a no-obligation demonstration or call +44 (0) 208 991 2700.
Frequently Asked Questions
What is footfall in retail and why does it matter?
Footfall refers to the number of people visiting a physical retail store during a particular period. Tracking this information can help retailers understand how well their stores are attracting customers and assess the impact of marketing, promotions and other in-store activity.
How can EPOS software help increase store footfall?
EPOS software can support footfall by improving several parts of the in-store experience. It can provide customer and sales data for targeted campaigns, give retailers better visibility of stock and work alongside mobile checkout tools to reduce queues. Together, these capabilities can help create a smoother shopping experience and encourage customers to return.
