UK outdoor lifestyle clothing brand expands into US
Eurostop has announced that FatFace is using Eurostop’s e-pos touch for its new US stores. The UK lifestyle clothing brand has opened three new stores in Newport, Rhode Island, Portland, Maine and Springfield Massachusetts, adding to its existing 220 retail stores in the United Kingdom and Ireland, with more stores already planned for later this year.
A key decision factor in deciding to partner with Eurostop was their experience in implementing retail systems in the US, particularly the ability to deal with regionalised taxation.
The stores use Eurostop e-pos touch on the fixed tills as well as Eurostop’s Mobile POS, a fully portable Windows tablet. The mobile POS tablet enables staff to move freely around the store and yet have access to all product, brand or customer information at their fingertips. In addition, the wireless solution is fully compatible with the paperless receipts, which can be sent to the customer via email.
Deborah Loh, Marketing Manager at Eurostop stated; “We have designed our solutions to be flexible and easy to integrate with retailers’ existing systems and to support future growth plans. Capturing customer and sales data is a vital element to assist retailers to develop personalised and localised marketing campaigns. In addition, the ability of our systems to deal with country specific taxation means that we are well placed to facilitate our customers’ plans for expansion internationally.”