Smart retailers capitalise on smartphone marketing and increased demand for money saving vouchers
Eurostop, a provider of solutions for fashion, footwear and lifestyle, has announced a new partnership with Eagle Eye, a leader in delivering mobile coupons and gift vouchers worldwide. Eurostop is to integrate Eagle Eye’s patented technology with its e-pos solution, enabling a service allowing retailers to redeem in store mobile promotional coupons or gift vouchers that have been sent to customers’ phones. The solution can then provide retailers with real-time customer sales data and a cost effective way to increase customer loyalty.
Stephen Rothwell, CEO of Eagle Eye commented; “Consumers are now doing – and expecting – more from their phones, including promotions, offers and vouchers for their favourite retailers. This partnership will enable the retailers that Eurostop service to engage with their customers via the mobile device driving more sales, improve the customer experience and remove fraud from the digital vouchers market.
Phillip Moylan, Sales & Marketing Manager at Eurostop said; “The integration of Eagle Eye’s leading technology with our retail solution enables us to provide retailers with a system that can dramatically improve their business. It provides a cost effective tool using smartphone technology that enables them to reward customers or boost sales with special offers that are very easy and quick to process.
“Our focus is on providing retailers with solutions to help them run their business profitably. Customers are increasingly looking for best value – being able to react quickly with targeted offers and promotions helps to maximise sales and keep customers coming back.”
Customers may receive mobile coupons directly or by responding to an advertisement or email. They are sent a unique PIN code to their mobile phone that they use at the till point when paying for their goods.
They can also purchase gift vouchers online for friends. Recipients of the gift receive a text with a PIN code that deducts the amount at the till when the sale is processed. Retailers can track redemption of the offers and use the sales data captured to track the success of media campaigns, create new offers and enhance their customer relationship marketing.