Fully integrated m-commerce solution completes Eurostop’s omni-channel/multi-channel solutions
Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors has launched a new m-commerce solution. The new solution is fully integrated with Eurostop’s other retail management solutions, and provides a single point for managing all e-commerce and m-commerce operations. Eurostop’s m-Commerce uses fluid layout and responsive design principals so that the website is automatically optimised to fit any screen size, from smartphones such as iPhones and Android devices, up to iPads, other tablet devices and desktop computers. The new solution also includes Guest purchase, so that customers do not need to set up an account in order to make a purchase (which can be slow and cumbersome using a mobile device) and the facility to use PayPal, as well as the usual secure payment options.
By providing one website that adapts depending on the device through which it is accessed, retailers need only maintain product and customer information once. The benefit to the shopper of this approach is that whatever device they use, their customer details follow them. The system also includes a store locator that either uses postcode to locate the nearest store, or GPS proximity search. Click to Call and Click to Email buttons, and links to social media ensure that customers are able to communicate directly from their device.
Deborah Loh, e-Commerce Manager at Eurostop said, “Research has shown that people like to access their favourite websites from a variety of different devices at different times of day. With this in mind we have developed the Eurostop m‑Commerce solution so that no matter what device customers use to access our clients’ websites, they will find it easy to view products, search and to purchase. Even though the mobile website designs are significantly simplified to aid navigation, design criteria and brand values are maintained, ensuring that the customer has a seamless shopping experience, whatever the device.”