ONE Assembly is the result of a collaboration partnership between BHG Singapore and Raffles City – a city destination of retail indulgence and discovery
A new concept store – ONE Assembly opened its doors to the public early this year to offer a unique value proposition to its shoppers. It takes over the two-level space, previously occupied by Robinsons Department Store at Raffles City Shopping Centre. The collaborative retail icons are using experiential offerings and a retreat as the reinvention factors hoping to drive the transformation and innovate the retail experience in store. Shoppers can indulge, relax and pamper themselves with the experiential spa cabins, enjoy a seamless shopping journey with cashless payments like eCapitaVoucher, Hoolah, and FavePay, with offerings to be made available on CapitaLand’s digital platform in the future.
Attracting shoppers to the physical store
While the experiential offerings will help to attract footfall, extend dwell time and increase visit frequency, the two retailers are also confident that with its prime location it will become the favoured destination for their shoppers.
Research has shown that shoppers include product range, brand variety, and attractive price and discounts are some of the most important factors to entice them to shop in-store.
Eurostop’s Retail Solution for BHG
Eurostop also assists to provide the system integration to enable connection to other BHG business systems, including CRM, payments, and the in-house staff management system. Being a long-time partner to BHG, Eurostop offers an extended service on demand including facilitating the integration to their e-commerce store, Shopify. Eurostop’s retail system powers in-store promotions and maintains stock turnover by regular update of their merchandise categories.
Eurostop is committed to supporting BHG Singapore to diversify and experiment in order to realise their digital transformation strategy to achieve a unified commerce solution across all sales channels, providing unparalleled convenience regardless of the in-store or online shopping experience.