John Anthony designer clothing stores selects retail systems from Eurostop

Written by Eurostop

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John AnthonyJohn Anthony was established over 25 years ago in the South West and now has five branches located in Bath, Bristol, Swindon, Oxford and Bournemouth and an online store (

Specialising in selling men’s fashion from the most respected and respectable companies, British, European and Global, the retailer aims to provide a one-stop-shop for the discerning shopper. John Anthony stocks clothing from all the top labels including Paul Smith and Dolce & Gabbana, Vivienne Westwood and Jeffery West, as well as designer jeans from Evisu, D Squared, Nudie and PRPS.

Recently John Anthony selected Eurostop systems to support its business. Eurostop’s e-pos till system is installed across its five stores and is linked to Eurostop’s head office management system, e-rmis.

John Anthony selected Eurostop’s system for the company’s proven experience in the retail and fashion trade. The system is being used to manage all sales data and stock control, linking up its online store. All stock is now managed centrally to supply its stores and fulfil website purchases, with daily sales updates fed back to the head office system.

Customers buying online can view stock availability and order items. John Anthony is also using the customer loyalty module of the system to manage its customer programmes.

John-Anthony-interiorAccording to Mark Brewer, Manager at John Anthony; “The Eurostop team are very knowledgeable about the retail sector and understand our requirements. The implementation of the new system was very smooth, with seamless data transfer. As well as managing our stock more efficiently and improved reporting, the integrated website saves us a lot of time as customers are able to view the latest stock availability immediately, without us having to contact them.

“We also hope that our new customer loyalty programme will enable customers to redeem points in store at their next visit, enabling them to benefit much more from each shopping trip with us.”

Denise Proctor, Sales Executive at Eurostop said, “Successful retailers at these times are those who can focus on developing their business and ensuring that they continue to keep customers loyal. Eurostop’s systems have been designed to streamline stock management and sales processing enabling tight controls on stock supply and delivery with up to the minute reports, freeing up retail managers to concentrate on what they do best.”


Editor at Eurostop Ltd

Eurostop Ltd provides omnichannel retail software and services to international retailers in the fashion, footwear and retail industries.

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