Black Friday is an important time for retailers to boost profits, taking over in many cases from the traditional summer and January sales. This year new figures suggest that UK consumers are predicted to spend a record amount on Black Friday despite the political uncertainty.
For retailers small and large, it’s a good time to take stock, not only in the true sense of preparing for increased demand of your top selling ranges, but also of the systems you have in place in store. You may already be recruiting extra staff to meet the increased footfall, as well as training up your existing team to make sure you capitalise on opportunities, but what of your retail pos system?
Your epos system can make a big difference to your customer service – it may be great at processing sales and refunds, but why stop there? A live retail epos system enables you to easily calculate promotions, take customer details for loyalty programmes and check stock across your entire store and warehouse estate – all at the till point.
Black Friday is not just about maximising sales on the day – it’s also about investing in the long term by taking the opportunity to recruit new customers onto your database to build loyalty and repeat purchases.
We’ve put together four ways that you can boost sales by improving your customer experience in store:
1. Get your promotions lined up
The latest epos software makes it easy for staff to manage your promotions smoothly, so that customers don’t have to wait in long queues. With your multi-buy offers, or extra discounts for Black Friday already set up, a quick touch on the display is all it takes to calculate the price and process the transaction. It’s fast and seamless for the customer, and frees your sales team to concentrate on offering additional offers or signing them up for your loyalty programmes.
2. Enhance your customer experience
With customer facing screens at the till point you can add a new dimension to your in store experience. A full colour multimedia rear screen can enable you to display offers in store or promote other services– maybe your café specials or a gift wrapping service. It helps make your customers wait time in the queue more enjoyable and is an opportunity to cross sell.
3. Bust those queues
No matter how many extra staff you have – or how good your team – there will always be times when there are a rush of customers. Investing in a mobile or tablet pos can give you extra flexibility – from looking up stock when serving on the shop floor, to processing sales to reduce queues at the till point. Mobile epos solutions help your staff keep customer service a priority.
4. Go Contactless
Contactless pay is a win-win for you and your customers. Providing faster, easier and secure payment means shorter queues, reducing the number of customers that abandon them due to a long wait. Plus, you can offer customers the choice to pay by card, phone or even their smartwatch with Apple Pay.
A retail epos system is more than just a till point to process sales, it’s a sophisticated omni-channel sales tool that helps you provide the best possible customer service in store.
For more information on how Eurostop’s EPOS solution, e-pos touch, could boost your Black Friday sales, contact us today.
E-commerce & Marketing Manager at Eurostop Ltd.
Deborah is passionate about digital, retail innovation and the engaging experiences they drive today. With background in ecommerce, and traditional retail systems, she heads up the Marketing Department at Eurostop and digital experience with the brand.