Dopamine in Retail: Engagement Strategies
Promotional Dopamine Highs As a retailer, your key objective is to generate sales and profitability, while of course keeping your customers happy and highly engaged with your brand. Anything that can be employed as part of your retail toolkit for increasing sales should be harnessed for sure. Retail promotions are one of those all important tools; but did you know that there is actually scientific evidence for why we as shoppers find that we just can’t resist purchasing when a promotion is involved? You’ve heard of a ‘runner’s high’, well it has been shown that both the anticipation and receiving an unexpected reward, such as a retail promotion, releases one of the body’s four other feel good hormones – dopamine. Otherwise known as the rewarding chemical, this happiness hormone is a powerful chemical messenger in the brain. The release affects how we feel and behave. In the case of dopamine, exclusive or time sensitive promotions can create a sense impulsiveness’ , motivating a shopper to make that all important purchase. So as a retailer, promotions have to be a powerful component of your retail arsenal to consider. What better way to encourage new and repeat sales than by using one of the body’s natural chemicals and responses to generate excitement and a sense of urgency to purchase! The Techy Bit So now we know a bit about the science behind the strategy that can fuel your profits, the challenge is successfully managing such promotional campaigns across your business. Promotions have advanced over the years and today they can be complex, especially when you are also using personalised promotions (which by the way, further heighten the emotional trigger and anticipation to motivate shoppers to make repeat purchases). In 2025, the digital outreach of social media and email marketing channels provides far reaching opportunities to keep customers informed about current events in store, new product lines, trending products, benefits and seasonal promotions. With the many events scattered throughout the calendar year, there is no shortage of opportunity to remain relevant and competitive with special offers or the like. But throw into the mix unexpected world events or just the unpredictable British weather, you have a plethora of situations where you may want to react quickly with a new promotion or adjust an existing one to remain relevant and competitive. Of course, in a multichannel and social world, creating and processing retail promotions seamlessly and quickly across both your brick and mortar locations, online channels and market places can be both a time consuming and daunting task. In addition being able to respond and react to resulting promotional traction can be of great benefit. Well, the good news is that having the right connected technology stack in place facilitates this process for you. From setup, automated scheduling, application of promotions to specific product lines, locations and channels, the right technology allows control at the push, or ‘click’ of a button (well, maybe a few). In addition, recording sales against promotional activity closes the loop allowing you to later analyse the effectiveness of your applied strategies. Unified Retail Promotions Eurostop’s Unified Commerce solution allows you to do all of the above and includes a multitude of promotional types, such as Buy one, get one free Two for the price of one Buy one get second for percentage off Buy a specified combination of items, receive a gift or free product Three for two, four for three etc. Money off Product range at same price or flat rate Basket promotion or spend and save threshold offer Tiered promotion or graduated spend and save incentive. But our Promotions engine is powerful and the options don’t end there. You can either use the Wizard to guide you through the process or setup the promotion yourself, with fine control of promotional criteria available to open a multitude of potential promotional types. The technology will allow you to manage and implement your promotional strategy with ease across the business. Analyse Promotional Performance The unified commerce system allows you to view the impact of your promotional campaigns and adjust your strategy accordingly. If you would like to find out more about how Eurostop’s Promotions module can assist you, please get in touch and speak to one of our retail experts who will be happy to discuss your needs and demonstrate how we can keep both you and your customers extremely happy.
Dinny Hall Selects Eurostop For Multichannel Jewellery Business
Dinny Hall, the British jewellery brand celebrating 40 years of design and craftmanship, has selected Eurostop retail solutions for their multichannel business. Renowned for its sophisticated, timeless designs that often carry profound symbolic significance, the brand has become synonymous with luxury, offering exquisite pieces at prestigious locations, including the iconic Liberty department store in London. Today, Dinny Hall continues to lead the way in British jewellery design, with its flagship London store standing as a testament to its dedication to exceptional craftsmanship and enduring influence. Her pieces are coveted by A listers internationally and are seen adorning the likes of Naomi Campbell, David Bowie and Margot Robbie, to name a few. Eurostop are delighted that Dinny Hall have chosen to implement Eurostop’s retail solutions, including our Stock Control, POS, Business Intelligence technology and web integration using the Magento Platform. Dinny Hall needed robust and connected retail technology to optimise their sales processes and improve efficiency across their growing multichannel business operation. Previously, Dinny Hall faced the challenge of manual operations in store and across their disconnected John Lewis concession systems. Eurostop’s connected retail technology and web integration, will allow Dinny Hall to enjoy real-time data and a single view of stock, eliminating the need for manual checks. Up-to-date sales data from across all channels will be available as a single view, essential for a unified commerce experience. Additionally, repairs, which are currently handled manually outside the system, will soon be streamlined with a dedicated EPOS module for repairs, further optimising operations. Eurostop were also selected for their in-house Development Team who will be able to customise their technology stack to revolutionise Dinny Hall’s inventory management, particularly when it comes to selling single earrings from a pair. Previously, stock was generally tracked using a decimal system that grouped earrings only by pairs, making it difficult to manage singles accurately. Eurostop’s tailored solution will allow precise stock capturing for both web and store sales, improving clarity and ensuring stock levels are always accurate. Leanne Loh, MD at Eurostop, said “We are extremely pleased to have been selected by Dinny Hall to power their jewellery operations. We are confident that our specialised POS and Stock Control solutions for Retail will support their business with their beautiful offering and we look forward to working with this British brand.”
Celebrating 35 Years Innovating POS and Stock Control
Back in the 80s, Richard Loh, CEO & Founder at Eurostop was working in retail Head Office himself. Identifying a gap in the market, Richard took a leap and decided to use his experience to embark on creating and building his own POS system. He sourced a small team of developers and Eurostop was born. According to legend in the office, the story goes that the name was actually some sort of ‘admin error’ when intending to register the name ‘Eurostock’. In any case, it seems to have served us well in bringing luck, with 2025 marking our 35th Anniversary in business and we are delighted to be going strong! Before the Millennium, the now forgotten but instantly familiar tones (to those of a certain generation) of files writing to floppy disk, dial up modems and fax machines rang out in the office where WinPOS was created Digital Disruption and Unified Commerce Over the last 4 decades, Eurostop has successfully expanded from our first POS system to a complete suite of retail technology, now powering unified commerce not only on the UK Highstreet, but across the globe. Retail has changed drastically during this time, but we are very proud to have a portfolio of customers who have grown and scaled with us by continuing to trust, rely and invest in our partnerships to service their multichannel online sales channels, brick and mortar stores and fulfilment centres. In 2025, fully connected technology has to reign supreme in order to facilitate the highly desired unified commerce that retailers strive for and customers have come to expect. 35th Birthday Celebrations April marked our special birthday and we took the opportunity to celebrate at our London Head Office. As well as our much valued customers, we also treasure our teams of often long standing employees. Akanksha works at out London Head Office. She is establishing a personal footprint in the Eurostop software solutions, but is also warmly recognised for her extremely positive and bright presence in the office. Akanksha commented ‘I feel really lucky to be part of the Eurostop family, especially as we celebrate 35 incredible years. Working here has been such an important part of my personal and professional journey. I’ve learned so much—not just about the work we do, but about teamwork, resilience, and growth. The people here are always so active, supportive, and genuinely willing to help, which creates such a positive environment. I’ve always felt encouraged to challenge myself and become a better version of who I was yesterday. Eurostop is more than just a workplace—it’s a place where people grow together. I’m proud to be contributing to our shared success, and I look forward to continuing this journey with even more energy and purpose in the years ahead.’ Richard Loh added Thank you to all of my teams for helping to make Eurostop what it is today. I am really happy that we continue to power so many fantastic names in retail. Although challenges come our way, it certainly is a very exciting time with technology advancing as fast as it is. For me personally though, the greatest reward in business has always been when one of our customers is happy and we develop a mutually solid and lasting partnership. It sees us through many challenges because there is always a way forwards. Read more about the Eurostop story and highlights here.
Life at Eurostop
We asked one of our Business Development Managers, Eddie, for an honest quote about how he felt it was like to work as part of the Eurostop Team, and were delighted when Eddie took the time and effort to express his glowing review below. We are also very happy to have you as part of the Team, Eddie. Thank you for your hard work and progression. “I would absolutely recommend Eurostop as a place to work, based on my experience as an employee from 2021 to the present. I joined Eurostop as a Sales Coordinator and was subsequently promoted to Business Development Manager (BDM), a testament to the company’s commitment to career progression and rewarding hard work. During my time at Eurostop I have consistently been blown away by the positive and supportive work environment. The people I have worked with are friendly and approachable, fostering a strong sense of community. The management team is particularly supportive, providing guidance and encouragement while also giving employees the autonomy to develop and grow. I have personally benefited from this approach, receiving the freedom and support I needed to advance both professionally and personally. The company actively rewards hard work and loyalty. This is reflected in frequent performance reviews, which provide valuable feedback and opportunities for development, as well as the company’s culture of recognising and appreciating employee contributions and milestones. Furthermore, Eurostop fosters an interconnected and dynamic team environment, where collaboration between departments is encouraged and valued. This interconnectedness allows for a free flow of ideas and contributes to the overall success of the company. Beyond the professional aspects, Eurostop also cultivates a positive and enjoyable work environment. Management frequently provides office treats, including food, snacks, and drinks, which adds a touch of appreciation and helps boost morale. This, combined with the company’s open-door policy and receptiveness to new ideas – regardless of their origin – creates a truly inclusive and innovative workplace. My personal experience at Eurostop has been exceptionally positive. Not only have I achieved professional growth and earned a good commission, but I have also felt valued and supported throughout my journey. I have witnessed firsthand the company’s dedication to its employees and its commitment to fostering a positive and productive work environment. Eurostop’s commitment to its employees goes beyond just career progression. Eurostop have also gone above and beyond by accommodating my health requirements, and being incredibly supportive during tough personal moments too. I wholeheartedly recommend Eurostop to anyone seeking employment. If you are looking for a company that rewards hard work, loyalty, and creative thinking, and provides genuine opportunities for career growth, then Eurostop is an excellent choice. I am confident that you will find it to be a rewarding and fulfilling place to work.”
Refer a Retailer and Earn Rewards
Do you know a retailer in your network who is looking for a new Retail or EPOS System, and could benefit from the range of Eurostop Retail Systems? All you need to do is let us know who they are and you will earn rewards for helping to spread the word. Earn Rewards We are happy to announce the launch of a new Referral Scheme that gives us an opportunity to thank you for helping to share your positive experiences with Eurostop. If your referred retailer signs up with Eurostop, then you could receive a reward as a token of our appreciation. We Win, You Win Earn up to 10% of the signed contract value in Eurostop vouchers, or £1000 of retail vouchers, if you are an individual. Never have personal reviews and word of mouth been more significant. We recognise that a personal recommendation is invaluable when making an important decision, such as selecting the right technology to support and help your business grow. A real recommendation from a business or someone who has used and experienced the benefits of our technology and working with us helps us too. Eddie Carter, Business Development Manager at Eurostop said ‘We are delighted to be launching this new scheme that will now allow our valuable customers to benefit from sharing their positive experiences with Eurostop’ If you would like to request a Referral Code, please click here where you will also find full details of the Eurostop Rewards Referral Scheme. Alternatively, please just get in contact if you have any other questions or would like to find out more.
Meet the new Retail Master
Are you ready to meet your new Retail Master? Retail EPOS Software Specifically for the Fashion, Footwear and Jewellery Industry At Eurostop, we are excited to announce the beta launch of our new flagship product, Retail Master. Our next generation Stock Control and Inventory System has been designed specifically for the fashion, footwear, accessories and apparel industry. Used primarily at Head Office, it sits at the core of your technology stack, connecting directly to your retail EPOS software, online channels and marketplaces, fulfilment and warehousing systems to ensure the coveted ‘single view of stock‘. This new browser-based system is a powerful solution designed to provide you with an accurate view of stock across your business and retail locations to enable you to provide a unified commerce experience for today’s demanding customer base. The most up-to-date technology ensures accuracy and speed of data synchronisation, secure access and storage of data; and importantly access from any location in an ‘always on world’. Being able to react to customer demand in a highly responsive manner means that you are strategically placed to maximise potential sales and make the most of your valuable stock assets. Specialised Retail Management Solutions Intelligent business insight dashboards not only allow you to view a snapshot of how your business is responding, but drill down reports will also afford you the opportunity to investigate more detailed information such as SKU or product cover and promotion performance, or indeed plan ahead. With store and order fulfilment becoming an increasing priority, we have also ensured that you have the correct functionality to manage all aspects of your retail business. Specialised modules such as the Warehouse Manager include advanced retail reporting that has been built to harness the wealth of data in your Stock Control system so that you can harvest instant insights into key processes in your retail operations. Features like dynamic warehouse dashboards have been designed for instant visibility of how well your warehouse is performing and how busy it is at any given time. Look at an overview of both inbound and outbound processes (such as picking and goods received) and be able to allocate warehouse staffing levels intelligently and in real time to meet targets for the day, according to changing fulfilment demand. This is essential in a highly competitive arena where shoppers are growing to expect next day, if not same day delivery. As a retail business, utilising the correct resource and monitoring any issues as they happen enables you to keep costs down and increase profits by powering the warehouse with the correct team and making sure that it runs smoothly. Retail Master Available Now The new retail EPOS software has already trialed in a beta version at customers such as Dinny Hall, Trotters Childrenswear, Sandersons Department Stores and Shiffonz, “The ability to monitor our stock levels from anywhere and with such transparency is a gamechanger” We are excited to let you know that Retail Master is now available to new customers and existing customers who wish to use the latest technology to manage their business. If you would like to receive a demonstration of Retail Master, please get in contact for a no obligations demonstration. Richard Loh, CEO & Founder, said “At Eurostop, we are committed to providing innovative technology for our progressive retail partners to really make a difference to their bottom line. As a business owner at the end of the day you want and need the correct information so that you can respond to demand. It’s been a really challenging period for all, so it’s important to keep costs down wherever possible, but if there is high demand for your product, you never want to lose a single sale. We envisage that our new Retail Master can really take a retail business to the next level. “ Retail EPOS Software FAQs Why do I need Retail Master? Retail Master will allow you to manage and merchandise your business’s retail stock effectively. From suppliers, to purchase orders, transfers, allocation and replenishment you will have the right technology to manage your stock inventory. This allows you to meet customer demand at every point of sale, including in store or online. It will sit at the center of your technology stack, ensuring efficient integration with your other systems so that data is synchronised in near real time across otherwise disparate systems, which is essential for supporting a unified commerce experience. Furthermore, extensive reporting and business insights mean that you will be able to mine your data to respond to how your business is performing. How does it work? Eurostop offers UK based teams of Project Managers and Developers. We analyse your business’s requirements and setup and will be able to migrate any historical data and connect Retail Master to your technology ecosystem for seamless integration. Who is retail EPOS software for? Retail Master is a specialised stock control and merchandising system for fashion, footwear and accessories retailers looking to make the most of every potential sale and grow their business in the modern world of digital disruption. I currently use Eurostop’s e-rmis, can I switch to Retail Master? Yes, and we recommend that you do this in order to take advantage of the most up to date technology and features. Our team will initially implement both systems side by side to facilitate a smooth transition. How much does Retail Master cost? We are currently offering e-rmis and Retail Master at the same price. If you are a new customer, please get in touch to discuss your requirements for a no obligation quote. What sets your product apart from similar retail management solutions? It is a specialised system that has been designed specifically for fashion, footwear and lifestyle retailers. This means that it caters to the specific requirements of fashion retail and uses the correct merchandising, allocation, replenishment and reporting requirements for this industry; without compromise. As an experienced and well established vendor, we also place emphasis on a consultative approach so that the system
Scale up for Festive Season and Get Mobile
Is your store getting busier, particularly in the build-up to the festive season? Are you looking for a way to serve customers more efficiently? Or perhaps you’re short on space and need to make the most of your till area? We’ve got the mobile POS system you’ve been looking for! With all the benefits of Eurostop’s award-winning e-pos touch, available on tablets. Say goodbye to traditional tills taking up valuable space—you can use the tablet anywhere on the shop floor, creating a more personalised and seamless shopping experience for your customers. With e-pos touch, your staff can access customer profiles, offer personalised recommendations and process payments instantly—right on the spot! No more long lines or waiting for a cashier. Your customers will appreciate the quicker service and personal attention our mobile POS system offers. Want to take your loyalty programs to the next level? e-pos touch makes it easier than ever. Customers can directly input their details and preferences, giving you accurate information to deliver a more tailored shopping experience. Plus, with real-time stock updates, your team will always know what’s available, ensuring you avoid out-of-stock frustrations. If you’re looking for flexibility, e-pos touch is perfect for pop-up shops, events, or seasonal retail. The lightweight tablet system is easy to set up and use, making it simple to bring your store experience wherever your customers are. And that’s not all. e-pos touch supports multiple payment options and integrates smoothly with barcode scanners, making checkout faster and reducing errors. Whether you’re looking to streamline operations or enhance the customer experience, e-pos touch is the solution you need. Contact us today to find out how Eurostop can help you take your business to the next level with our mobile POS systems.
Eurostop Drives Efficiency and Growth for Sandersons Department Store
Eurostop’s ERP and POS solutions transform Sandersons Department Store’s operations through a focus on security, fulfilment, and application integration. By replacing Sandersons’ manual processes with Eurostop’s Fulfilment solution and integrated mobile stock and warehouse apps, SKapp and WHapp, Eurostop significantly reduced order picking, packing, and despatch times. Additionally, Eurostop’s seamless web integration has empowered Sandersons to handle a near-doubling of web sales during peak seasons like Black Friday and Christmas. The Challenge Sandersons needed a solution with robust security, reliable support and features tailored for department stores. The Solution Eurostop Products Deployed To address Sandersons’ specific requirements, Eurostop implemented a comprehensive suite of products: e-pos touch (Hardware & Software): Modern and user-friendly point-of-sale systems for efficient in-store transactions. e-rmis: A robust Enterprise Resource Management Information System to manage inventory, purchasing, and core business operations. e-cubes: Flexible business intelligence tools for in-depth data analysis and reporting. WHapp & SKapp: Warehouse and Stockroom apps for mobile access and real-time stock control and warehouse management. Fulfilment: Integrated e-commerce fulfilment solution to streamline online order processing and delivery. The Result Increased efficiency: Eurostop’s Fulfilment solution and integrated mobile apps dramatically improved order processing speed at Sandersons. Enhanced scalability: Sandersons successfully managed a near-doubling of web sales during peak seasons with Eurostop’s web integration and streamlined processes. Improved customer satisfaction: Faster order fulfilment translated to an elevated positive customer experience. Enhanced security: Robust data security and backup systems provide peace of mind and protection against potential cyber threats. Strong partnership: Eurostop fostered a collaborative relationship, focused on communication and trust. Implementation success: Eurostop’s rapid implementation and rollout processes ensured a quick turnaround. The critical Phase 1, encompassing data import, warehouse and store integration and web integration with Visualsoft (using Eurostop’s API call), was completed within an impressive 4 weeks. This minimised disruption to Sandersons’ operations and allowed them to resume normal business activities swiftly. Fulfilment Benefits Realised Sandersons achieved significant improvements with their fulfilment operations: Faster order fulfilment: Automated processes and real-time inventory data ensure faster order processing and quicker deliveries. Reduced errors: Elimination of manual processes minimises the risk of errors in order picking and packing. Enhanced customer satisfaction: Faster deliveries and improved order tracking keep customers informed and happy, increasing loyalty. Increased online sales: Improved fulfilment efficiency allows Sandersons to handle a higher volume of online orders and capitalise on growing e-commerce trends. Nicole, E-commerce Manager at Sandersons, stated: “Eurostop’s Fulfilment solution and ‘SKapp’ and ‘Whapp’ apps have been instrumental in improving our efficiency and handling our increased web sales. We especially appreciate the responsiveness and collaborative approach from the Eurostop team.” Key Takeaways This case study demonstrates the transformative power of Eurostop’s solutions. By prioritising security, fulfilment and application integration, Eurostop empowered Sandersons to achieve significant efficiency gains, improved scalability and an enhanced customer experience. About Sandersons Sandersons was founded in 2016 by husband-and-wife Mark and Deborah, their vision was to create a boutique department store offering ‘something ‘different’ to your average high street department store. Sandersons put their pride in offering exceptional customer service through their excellent knowledge of all their merchandise Now with stores in Sheffield and Stroud Sandersons offer a wide range of national and independent brands across their departments including Menswear, Ladieswear, fragrance, bags and accessories, shoes and homeware. Sandersons also carry much loved brands such as Barbour, BOSS, Holland Cooper, Weekend Maxmara, Jacob Cohen, Parfums de marly and many more
Ghost
Ghost London, an iconic British brand, was launched over four decades ago and has since grown into a renowned fashion house, known for producing contemporary women’s clothing
Turnover-Based Rent & its Benefits for Landlords & Tenants
The challenges and uncertainty caused by the current COVID-19 pandemic have brought turnover based rents to the forefront, with many landlords under increasing demand to consider the leasing model for their commercial properties. Although the concept of a non-fixed rental income could be daunting, especially for landlords, turnover-based rents can actually support both landlords and tenants and is especially beneficial in the current economic climate. It actually brings a host of advantages for both parties. As one of today’s leading tenant management system providers, the team from Eurostop has helped many switch to a turnover-based rental model. Here, we discuss some of the benefits, as well as precisely how it works. What is Turnover-Based Rent? In the simplest of terms, turnover-based rent is a form of commercial renting in which the amount of rent is dependent on the tenant’s turnover, or the amount of business a commercial tenant does. It’s most often used for retail properties and may be calculated in various ways. One option is where a tenant pays a “base” rental price that’s a fixed figure or percentage of the market rate for a particular property, in addition to a flat fee or percentage based on their turnover. Another way turnover-based rent is calculated is by having a tenant pay the open market rental price, then an additional rental fee should their turnover exceed a pre-determined cap. Alternatively, the entire rent may be turnover dependent. Challenges of Turnover-Based Rent Models Disputes Over Turnover Details: One of the biggest hurdles of turnover-based renting arises when it comes to turnover calculations and rent payments. This is especially true when there are conflicting views regarding what constitutes turnover. In most cases, turnover is defined as all payments received while on premises such as those from subtenants and concessions. Clear Communication: To maintain a successful turnover arrangement, communication is key. This means clear expectations and written agreements between landlords and tenants as well as secure and accurate processes for submitting specified turnover data throughout the term of the lease. Navigating Complex Issues: Unlike traditional fixed-rent leases, turnover-based ones can be more complex and challenging to manage if you don’t have the correct system in place. In the age of unified commerce, there are additional considerations alongside traditional store sales to be factored in when calculating accurate turnover. For example how click and collect orders picked up in store, or similar, contribute to agreed turnover.. Property Value Assessments: Due to the fluctuating nature of turnover rents, it can also have the potential to affect the valuation of commercial properties since rental income is not fixed. How Do Turnover-Based Rents Benefit Tenants? A turnover-based rental model can assist tenants and provide some leeway in difficult trading conditions; which could be the differentiator especially in the current situation on the high street where non-essential retail has faced multiple store closures and shopper trepidation. It essentially means their rental fees will decrease accordingly during downturns. This can make it easier for retailers and other businesses to keep their doors open when experiencing a lull. It is important however for those renting a commercial property or searching for one with a turnover-based rental model, to go over every aspect of the lease thoroughly so they are aware of the complete terms of the agreement and how their rent can vary. Are Turnover-Based Rent Models Good for Landlords? For commercial property owners, turnover-based rent models can be beneficial because although rents may fluctuate, even if a tenant is retained on a lower rent, they’ll still be responsible for maintaining the property and paying their share of insurance and service charges. Additionally, it’s much more beneficial than having the property sit vacant for any period of time. Another point to consider is that this leasing model can bring with it a wealth of information on how your tenants are performing. By collecting and having access to tenant turnover data, with the right business insights you will be able to identify prime locations in your shopping mall and also analyse the results of promotions and external factors, such as the weather or seasons, on trading. This is particularly beneficial if you are invested in optimising your real estate and focused on initiatives to drive footfall and improve business, which obviously brings mutual benefits for both landlord and tenant. It’s important to note that legally, landlords aren’t obliged to accept a turnover-based rent proposal. However, if you do agree, you and the tenant will need to sit down to determine how turnover will be calculated and then draw up a turnover lease. This turnover-based rental contract will include the pricing model, as well as how turnover will be proven. Key Takeaways on How Turnover Models Benefit Landlords Despite the challenges previously mentioned, turnover rents do offer significant benefits for landlords mentioned above. The key takeaways include: Minimal Risk of Vacancy: Because turnover-based rent is linked to business performance, there’s much less of a risk for landlords to have vacant properties and it makes it easier to retain tenants. Added Income: When tenants’ businesses are performing well, landlords in turn also benefit, earning more income than if they were using a traditional leasing method. Shared Interests: Since turnover-based renting aligns the interests of both landlords and tenants, both parties benefit from a business’s success. This means that it can often be more of a strategic and dynamic partnership as higher turnover also means higher rent for landlords. How is Turnover Proven? Most often, this is by basing an annual rental amount on the previous accounting period or having tenants provide a turnover certificate. However some Tenant Management Systems, like the one from Eurostop, can use actual turnover figures collected on a daily (or even more frequent) basis. This not only gives you a more accurate model for your rental figures, but it also means that rent can be adjusted quickly in response to an increase or decrease in turnover. Having real-time data also facilitates marketing initiatives to optimise footfall in response