Leading independent retailer of branded fashion in Midlands and the North invests in integrated retail systems for its17 stores and website
Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors has been selected by ARK Clothing, a leading independent branded fashion retailer, for its retail management system. ARK has 17 stores across the Midlands and the North of England and has selected Eurostop’s fully integrated head office, EPOS and e‑commerce system to support its retail operations. The stores stock many leading brands of mens’ and women’s fashion including Superdry, Fred Perry, Cloak & Dagger, Humor, Glamorous and Hearts & Bows. The retailer will use the Eurostop’s system to support new streamlined stock management across the stores and warehouse. It anticipates increased profits through improved sales processing, stock turnover and more efficient customer service both online and in store.
Mike Reddington, e-Commerce and Website Manager for ARK Clothing said; “We considered a lot of potential suppliers but found that only Eurostop offered everything that we were looking for – a one-stop-shop with a fully integrated solution. Their expertise in the fashion retail business meant that every detail that we required was included. No other supplier covered all aspects in this way. We are initially using the full retail management system and plan to use some the additional modules to run customer loyalty programmes and promotion.”
ARK Clothing is using e-rmis to record sales data and manage stock for store and website order fulfilment, and is using e-pos at till point to capture sales. The retailer also plans to utilise the customer loyalty and paperless receipts options that Eurostop offers. ARK customers will have the option of a paperless receipt which they will receive by email before leaving the store.
Phillip Moylan, Sales & Marketing Manager at Eurostop said, “We have been working with retailers in the fashion and footwear industry for over twenty years and during that time have developed a real understanding of the challenges that they face. We have applied our market knowledge to design our retail management systems to meet the needs of the multi channel retailer. Our integrated systems help retailers manage their business to meet the ups and downs of the consumer market.”