Frasers Centrepoint to install Eurostop’s e-data in their shopping malls
Frasers Centrepoint, the property division of the Fraser and Neave, Limited (F&NL), and one of the largest shopping mall owners and managers in Singapore, is to install Eurostop’s newly developed e-data solution in its shopping malls/centres. e-data is installed on each retailer’s till and automatically sends sales data into a central database. This will enable Frasers Centrepoint to analyse sales information and preferences, which will help them to profile and target shoppers.
e-data works over a secure internet connection, so retailers make use of their existing broadband, dial-up and wireless internet connections; there is no need for expensive cabling or retro-fitting. The system can even be installed on moveable or temporary shopping stalls, so that every retailer no matter how small can be included on the system.
Eurostop will be supplying the system as a hosted service. The central database will be stored at Eurostop’s data centre in London’s Docklands and accessed by Frasers Centrepoint via a secure internet connection.
Richard Loh, Managing Director of Eurostop commented, “We are delighted to be working with Frasers Centrepoint on what is a truly innovative project. e-data has been developed for Frasers Centrepoint and we are looking forward to introducing the concept of Shopping Centre Retail Sales Management to the UK.”