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Interview with Tom Jeffrey, Head of Ecommerce at Jules B
We chatted with Tom Jeffrey, who is Head of Ecommerce with award-winning retailer Jules B about his career to date, his views of fashion and retail, and, what the future holds. Q. How long have you held your current job? Tom: I started with Jules B 10 years ago, in the fledgling ecommerce department. There were just two of us in those days, now we have a team of 25, which is a reflection of just how important ecommerce is to the business. Q. What attracted you to a career in retail? Tom: Retail can be fun and at the time, ecommerce was very new and exciting. These days fashion retail has become much more volatile and competitive, but it is always fast moving and constantly challenging, which keeps me on my toes. Q. How do you see the future of retail? Tom: As shoppers become ever more savvy and demanding, and the market gets even more competitive, the successful retailers will be those that stand out from the crowd. To do this you need a point of difference, something that is unique to your brand. It is the very essence of retail, you need to have a nose for what people what, you need to be able to spot trends and the up and coming designers that can deliver on those trends. When you pick your brands you need a mix that is unique to you, some commercial and some that are niche but avoiding the brands that are over-saturated. Q. How can technology help? Tom: It is important for retailers to focus on what they do, and do it well across all the different channels. They need to ensure that the customer experience is good and consistent both instore and online. There are a lot of gimmicky tools and apps out there, but most of them simply aren’t viable. My advice is to not get carried away with fancy technology but make sure that your back office systems can manage your stock efficiently, so that you are able to meet your customer demand and have the information available to your staff to deliver a great customer experience. Q.What piece of tech couldn’t you live without? Tom: Without doubt my iPhone X. As well as all my personal stuff, thanks to the iPhone I can do my job pretty much from any location.
Interview with Chris Tiso, CEO of Tiso Group
We chatted with Chris Tiso, CEO of Tiso Group, about the challenges for retail and his views on how retailers can meet them. Tiso is Scotland’s Leading Outdoor Clothing & Equipment Retailer, founded in 1962 by proficient mountaineer Graham Tiso, with his wife Maude in Edinburgh. In 2014 JD Sports invested in Tiso Group and the company has since grown to become a household name, with 21 outlets in Scotland, England and Northern Ireland, including the George Fisher business in Keswick. We discuss how Chris came to be CEO, his views of retail and his particular sector and what the future holds. Q. How would you describe your current role? Chris: My role is varied involving the day to day decisions as well as strategic. While Tiso Group is not a huge business, it is wide and varied, with our four fascia and multiple product categories – Tiso outdoor & mountain, Alpine Bikes, Blues the Ski Shop and George Fisher, our iconic outdoor store in the Lake District. My energies and focus are both strategic and operational, spread across the business in marketing, product innovation and business development. I have a clear vision for the future of the company and that needs to be articulated and translated into a deliverable plan. An important part of my role is also to support and facilitate the team to take ownership & implement the plan. Q. How long have you held your current job? Chris: I had been working on the retail side of the business gaining valuable experience when my father’s accident accelerated me into the position of CEO at just twenty-one, and I haven’t looked back. Q. What do you love about retail? Chris: Today presents challenging times for retail and there is no doubt that it’s a difficult business. However, what I do love is the sector that Tiso operates in. My family is passionate about the outdoors – it’s our history and great to be involved in a business which encompasses that – from watersports to ski-ing and biking. It’s both fun and close to my heart. I see myself as quite creative and retail gives you an opportunity to be just that. Not just within the store environments and customer journeys, but also developing brands. Our business is about eliciting emotional responses from customers. I grew up in a generation when people lived to work, but this has changed now to a culture of work to live. People now work hard to save money and buy the skis, tent or bike, to get the experience that they want. Going into the outdoors makes them feel alive. I like to think that we are in the business of evoking that emotion. We are helping people develop or follow their passions for the things that define them. We are part of their adventure and their story and that’s exciting and very rewarding. Q. What do you thinks is the future of retail? Retail has certainly got more competitive – and I think it will only get more so. So it’s a challenge and an opportunity. It may be a cliché, but the tougher something is, the more it brings out the best. It forces companies like us to be self-scrutinising and critical, as well as imaginative and creative about how we evolve to remain relevant to changing consumer demands and expectations. Chris: The customer wants different things and experiences, and in different ways, and we’ve got to meet those expectations in order to survive. We have to be original and good at what we do – and that is a real call to action. Everything is fast paced and as a business we have to work hard to keep up. We have to be very clear about what we stand for, what we do and why we do it – and be confident that we are doing it as well as we possibly can, because the alternative is not good enough. These challenges create exciting opportunities to do things differently. Q. How can technology help? Is there something the industry needs Chris: I’m only a fan of technology when it has the ability to enhance our lives, not technology for tech’s sake. I apply the same principle to our business. I am excited by technology that can help us. I prefer simple solutions to complex and I always ask; what can it do to improve the customer journey, enhance the customer experience or enable us to run our business better? Q. What piece of tech couldn’t you live without or trying out? Chris: There’s no tech that I couldn’t live without – in fact I am happy to take off into the wilds with no tech at all. But I am looking forward to getting a dashcam – I spend a lot of time on the road and sometimes shocked by what I see, recording it makes me feel more in control of the situation.
Tiso outdoor pursuits retailer chooses Eurostop connected retail systems to support business growth
Scotland’s leading outdoor pursuits retailer invests in Eurostop stock management and EPOS systems for faster and more accurate management of stock replenishment and promotions Eurostop has announced that Tiso, Scotland’s leading outdoor clothing & equipment retailer, has selected Eurostop connected stock management and EPOS systems for over 13 stores. Tiso chose Eurostop e-rmis, its stock system, e-pos touch and the retail business intelligence reports module, e-cubes, to provide the detailed stock management and replenishment that it requires to manage the variety of items sold in store and online. Over recent years Tiso has increased both its number of outlets and product range, stocking a wide variety of clothing, footwear and equipment for adventurer sports, including alpine biking, climbing, skiing and general outdoor pursuits. The recent investment in Eurostop retail systems supports further expansion plans. Tiso selected Eurostop’s e-rmis system to enable tracking of items from warehouse to store in detail. Eurostop’s system manages the entire replenishment process, from when items are picked using a wireless scanner, to packing and delivering to stores. Integration with the stock system provides head office with up-to-date sales data of all product lines across all store and online channels. In addition, detailed business insights from sales data using Eurostop’s e-cubes module aids merchandise planning. Chris Tiso, Chief Executive of Tiso Stores said; “The replenishment facility within e-rmis was exactly what we were looking for. It gives us far greater control of store replenishment, so we have an accurate view of the business. “Customised reporting gives us a handle on the stores’ performance, especially with our expansion plans. Our new Aviemore store will have even greater floor space for customers to try out products and investing in Eurostop systems provides us with the technology in store to provide an even better customer experience from trial to purchase.” As part of the connected systems for stock management, Tiso has installed Eurostop’s new e-pos touch, with added functionality to manage promotions and offers at the till point. Eurostop’s e-rmis also enables Tiso to load products easily onto the system in bulk from one spreadsheet, with SKU, colours and sizes. Purchase orders can also be created in the same way, by importing a spreadsheet with supplier details, items, cost prices and quantity saving time and reducing errors in re-keying. Phillip Moylan, Sales Manager at Eurostop said; “Retailers like Tiso have built successful businesses by staying true to their founding principles of loving the products that they sell and providing great customer service. Eurostop’s connected retail systems have been developed to underpin a retailer’s operations with accurate stock management to support sales and buyers. Having the information at their fingertips enables them to react to customer demand and provide a great service.”
Tiso achieves faster stock replenishment, optimising customer experience with Eurostop connected retail systems
“The stock replenishment facility within e-rmis was exactly what we were looking for. It gives us far greater control of store replenishment, enabling us to pick wirelessly and despatch accurately.”Chris Tiso, Chief Executive of Tiso Stores Faster and more efficient fulfilment of stock to stores as a result of improved warehouse operations using Eurostop’s stock replenishment system Accurate stock records are maintained using quick product setup and purchase order functionality Central stock system and detailed business insights and reporting from sales data across all channels aids merchandise planning New multi-promotions capability at EPOS till point reduces complexity for staff, improving customer service and maximising revenue opportunities The Challenge The current growth in outdoor pursuits over recent years has seen Scotland’s leading outdoor clothing retailer Tiso expand both the number of outlets and its product range. Today Tiso stocks a wide variety of clothing, footwear and equipment for adventure sports, including alpine biking, climbing, ski-ing and general outdoor pursuits. Tiso’s focus remains on offering a customer experience that demonstrates its early history embedded in a love of outdoor sports, by providing areas to trial clothing and equipment, including climbing walls, test areas for bikes and employing trained, experienced staff. From low cost carabinas and keyrings, to bikes and ski equipment with ticket prices of thousands of pounds, having the right systems to manage the product range and stock across all stores to meet customer demand is vital for business success. With future expansion planned, Tiso recognised that its current stock management system, Prologic CIMS, was not able to accommodate the variety and number of items on sale for fast store replenishment, or the accurate stock management and sales data that it required for its merchandising team. The Solution Tiso chose Eurostop’s e-rmis stock management system, EPOS solution (e-pos touch) and the business intelligence (e-cubes) modules to provide the detailed management and replenishment that it required for its warehouse and 13 stores in the group. Eurostop provided features in the stock management system to enable detailed tracking of items from warehouse to store – from the exact shelf position in the warehouse, to the number of items despatched in each box, or carton, to each outlet. A quick scan of the barcoded carton allows tracking of all contained items on its transit to store, increasing accuracy of stock movements and efficiency of stock replenishment to store. “The replenishment facility within e-rmis was exactly what we were looking for. It gives us far greater control of store stock replenishment, so we have an accurate view of the business,” said Chris Tiso, Chief Executive of Tiso Stores. The Result Faster, easier stock replenishment to meet customer demand Eurostop’s system manages the entire process, from when items are picked using a wireless scanner, to packing in the cartons and loading in the delivery van. Codes on each item and box are recorded automatically so that each store knows what to expect and can check it against delivery, avoiding stock being sent to the wrong store or being left behind in the warehouse. According to the size of the item, the store can then choose to scan the items in depending on value and size, for example, a carton may contain one bike, a dozen water bottles or hundreds of smaller items, like keyrings. In addition to the auto-replenishment being more accurate and targeted, the warehouse operations themselves have been made more efficient. Picking lists are created automatically according to multiple target figures set by the merchandising team and the use of wireless scanners in the warehouse has streamlined the pick process, with no need to dock. Added functionality enables accurate stock records Tiso selected Eurostop for its ability to provide not only the stock management and replenishment but also the functionality to set up products initially on the system. Using e-rmis enables products to be loaded onto the system in bulk from one spreadsheet, with details including SKUs, colours and sizes. Purchase orders can also be created in the same way, by importing a spreadsheet with supplier details, items, cost prices and quantity, saving time and preventing errors from re-keying. Detailed reports help merchandise planning For Tiso an important part of managing the business is the reporting functionality, for which e-cubes has been invaluable. The company can create customised reports providing the details they need to manage the business and to align with the bespoke reporting requirements of parent company, JD Sports. “Customised reporting gives us the information we need on stores’ performance, especially important with our expansion plans. Our new Aviemore store will have even greater floor space for customers to try products – investing in Eurostop retail systems provides us with the technology in store to provide an even better customer experience from trial to purchase,” said Tiso. Eurostop’s API has also allowed for fast and robust integration of the online and physical channels, such that product information and sales are all connected across the entire retail estate, for an omnichannel approach According to Barry Loftus, IT Director at JD Sports; “The API provides the right data in an easily readable form, which has allowed a solid integration to our online channel and fulfilment systems.” Improved customer service in store Eurostop’s connected systems have improved stock fulfilment to meet customer demand. In addition, Tiso has found the new EPOS solution easy to use for staff, with the added functionality making it simpler and faster to manage promotions and offers at the till point. “Eurostop’s e-pos touch has been a big retail benefit for us – it’s user friendly, has more functionality and the promotional element is flexible to implement and use, important when customer service is a priority,” said Chris Tiso. About Tiso Tiso is Scotland’s Leading Outdoor Clothing & Equipment Retailer. The company was founded in 1962 by mountaineer Graham Tiso with his wife Maude in Edinburgh. The company has since grown to become a household name, with 21 outlets in Scotland, England and Northern Ireland, including the George Fisher business
Trotters Childrenswear rolls out new Eurostop retail systems with seamless project management
New connected solutions replace legacy systems within weeks and dramatically improve speed of fulfilment during the busy ‘back to school’ season Eurostop has announced that Trotters, the independent children’s clothing retailer has implemented additional new features from Eurostop’s suite of connected EPOS and retail solutions for its stores, head office, warehouse and website within just a few weeks. Trotters, already an established user of e-pos touch, EPOS estate manager and e-rmis, has recently rolled out the e-mobile and Warehouse Locations modules. The new modules provide Trotters’ management with anytime, anywhere access to real-time sales figures from any sales channel, and have reduced the time for warehouse picking by half, which enabled the retailer to handle increased sales during the busy ‘back to school’ season. Eurostop took a phased approach with project management and closely examined existing business processes so as to mimimise disruption to the business, enabling Trotters to remain fully operational throughout the implementation. This was particularly important during the busy ‘back to school’ season, where Trotters was able to handle replenishment to stores and fulfilment of online orders in half the time, using Eurostop’s Warehouse Picking module. Natasha Lunney, COO at Trotters Childrenswear commented; “The Eurostop implementation was one of the smoothest and quickest system rollouts that we have ever seen. The experience of the Eurostop team shone through as they were able to advise on how best to streamline our processes to get the most out of the new system, and to support the business going forward.” The Eurostop solution also provides up to the minute and accurate sales figures from all channels directly to the Directors’ and Managers’ mobiles, using e-mobile. The business insights reports afford further filtering of information, supporting fast and informed business decisions that allow Trotters to react quickly to consumer demand. Integration of Eurostop’s stock control systems with Trotter’s e-commerce platform from Shopify ensures accurate synchronisation of stock position and prices, so that orders are fulfilled as efficiently as possible. In addition, custom integration to connect Trotters’ stock control with the Start-rite system enables replenishment of shoes to be managed automatically by Start-rite. Dinesh Peerez, Head of Sales at Eurostop, said; “We are committed to providing the solutions, project management and ongoing support to enable retailers to enjoy the benefits of Eurostop Retail Systems with minimal disruption to the business, even when migrating systems is involved. A systems transition can be a concern to retailers, but we have designed our own processes to ensure that they are as seamless as possible.” Find out more about the business benefits Trotters Childrenswear have experienced using Eurostop Retail Systems
Trotters Childrenswear chooses Eurostop for Seamless Migration to Omnichannel Retail System
“It was one of the smoothest and quickest system rollouts that we have experienced. Eurostop made the changing of systems as seamless as possible.” Natasha Lunney, COO Trotters Childrenswear Complete replacement of disparate legacy systems within weeks – with minimal disruption to the business. New suite of modern and connected retail systems meets the merchandising demands of the omnichannel retailer. Dramatically faster replenishment to store and fulfilment of online orders using the Warehouse Picking module. The Challenge For Trotters Childrenswear providing its unique customer experience, catering to the clothing, footwear, toys and hairdressing needs of children – a complete and quality retail experience, has been an ethos that has remained key since their beginning in 1990. Trotters have since expanded from their flagship store on the Kings Road, to six stores in and around London as well as online. Their existing solution (a combination of two different EPOS and warehousing systems) was not capable of providing an accurate view of stock across their growing retail estate, or the reporting and fulfilment functionality that they required, as a successful omnichannel retail business. It was imperative that Trotters found a new supplier who was not only capable of providing a complete suite of connected retail systems, but had the experience to install the system without disruption to the business, and provided a solid Support aftercare service. The Solution Trotters are now an established user of Eurostop’s e-pos touch, EPOS estate manager, head office (e-rmis), warehousing module and business intelligence (e-cubes and e-mobile) solutions. The head office is also fully integrated with the Trotters Shopify website, for a central view of stock and sales. With this connected Retail System, Trotters are able to efficiently meet the demands of the growing business across online and offline channels, which is essential in the age of the consumer, however young they may be! The Results Quick and easy migration, like child’s play Eurostop discussed and planned the rollout with Trotters and decided on a phased approach. Each phase being implemented as quickly as possible, with the full support of the experienced Eurostop project team. As well as specialising in software development, Eurostop are also fully committed to ensuring that systems are installed with minimal disruption and cost to the retailer. It was essential for Trotters to remain operational, so during the EPOS transition period Eurostop automated a procedure to create warehouse picks from the previous day’s sales from the existing system, so as to make the migration seamless for Trotters, while maintaining operational efficiency. “It was one of the smoothest and quickest system rollouts that we have experienced. Eurostop made the changing of systems as seamless as possible and went out of their way to make sure that every angle was covered.” Natasha Lunney, COO Trotters Childrenswear Faster fulfilment helps meet ‘Back to School’ rush “The improvements that we have achieved by using Eurostop’s warehousing system have dramatically increased the speed of despatch during one of our busiest seasons – ‘back to school’.” Stores and online orders are fulfilled using the Eurostop Warehouse Locations module. This allows warehouse staff to replenish the stores and fulfil online orders using location zones and bins. Picks are transferred automatically to a scanner, which organises efficient movement of staff around the warehouse. The system also records how many items have actually been picked, for accurate management of stock, with variance location reports available for further investigation. This new system has already reduced time for picking by half. This was of particular benefit during the most busy period for Trotters, ‘Back to School’, enabling the retailer to fulfil the huge volume of stock required by the stores and web orders. Omnichannel Connected Retail Systems Trotters now benefit from a connected retail system with innovative technology helping them to serve their customers better. The system includes a custom integration to Trotters’ supplier Start-rite. This custom work allows this supplier to see daily sales in their own system and replenish the stores accordingly, with purchase orders being created automatically. All channels are connected to the Head Office system, which allows Trotters to take advantage of out of the box, custom and mobile reporting options, so that Trotters are able to react to demand for their popular products. Natasha said, “Their team is enthusiastic and passionate about improving business processes and best practice and we have no doubt that they will be helping to take our business to the next level.” About Trotters Founded by Sophie Mirman and husband Richard Ross, the first Trotters store opened its doors in 1990 in Chelsea, London. Trotters currently has six outlets – across London as well as one in Guildford – and its successful online store. Since the beginning, its ethos has not changed: to provide superb quality and an excellent shopping experience for both parents and their children. Trotters caters exclusively for children from 0 -11 years, offering clothes, shoes, books and toys – its flagship store in London’s Chelsea even hosts a hairdressing department with a giant fish tank. Trotters attracts many famous clients, from all over the world.
Powering your Stores with the Right Retail Technology to Meet Your Customers’ Needs
Top Five things to look for in a new EPOS & Retail Management solution Many retailers are finding it a challenge to match their instore experience to the virtual world that is internet shopping. There is a lot for bricks and mortar stores on the High Street or in the Mall to compete with. At the same time, nothing beats being able to see and touch an item of clothing or shoes for real. Although fulfilment options are becoming more advanced every day, with some retailers even offering 1 hour delivery, nothing can beat the immediate gratification of walking out of the store with your new goods in hand. And with the wealth of new technology available, it has never been easier for retailers to make the most of digital innovation in store. By using the right retail technology to provide shoppers with the information and service that they need, retailers that get it right should see their sales soar. Here are our top five things to look for when you are considering new retail technology for your stores and business. Sector specific – Fashion, footwear and lifestyle are sectors where one size certainly does not fit all. The ability to setup and report by product and associated colours and sizes is crucial for managing stock. Holding detailed information about how each range (as opposed to an individual colour or size) is performing means that you have the right information to merchandise accordingly, and give your customers what they want. Connected view of Stock – Providing central visibility of all stock, regardless of channel (i.e. store, concession, online, warehouse, etc.) enables you to manage stock accurately, ensuring that you always have the right stock in the right place at the right time. In order to meet the needs of demanding consumers, retailers need pinpoint accurate stock information. So even if the size or colour isn’t on the rails, the retailer is able to locate the stock, not losing a potential sale. In store consumer apps or digital kiosks may be used to provide this information on demand. Alternatively, staff should definitely be able to check stock across the estate either from an EPOS terminal or mobile device. Detailed drill down reporting – Powerful reporting that generates high level company-wide information helps you to make fast business decisions, based on accurate up to date information. But Managers need to be able to drill down into the detail by department, location, time/week/month/year, product line, etc. to see the granular detail. As well as enabling mangers to take decisions about moving stock, even while out on the go, merchandisers and buyers can see at a glance what lines are doing well, perhaps due to the weather or events, and respond to meet demand accordingly. Scalability and international capabilities – if you are looking to expand your operations you need a system that will grow with you. The right features are also important if you are looking at overseas markets. You will need a solution that can handle differing tax rates and rules, possibly fiscalisation and for the best customer experience, translation. You may also need to handle different prices for different channels. Even if you remain in the UK only, but are looking to attract international clientele, you will need to be able to offer tax free shopping, where the VAT is refunded automatically to their account once they return home. Simple to use – An engaged workforce makes a huge difference to the atmosphere in store. Using systems that are straightforward and intuitive saves time, and minimizes staff training requirements. Empowering staff and consumers with quality information and content can only serve to make the path to purchase smoother. Some great reasons to take another look at your in-store retail technology.
Hawes & Curtis
Hawes & Curtis was founded in 1913 in Jermyn Street and is a heritage British brand offering menswear and womenswear collections.
Hawes & Curtis implements retail systems from Eurostop to enhance Customer Service
“A personal service, not just excellent customer service, is paramount to the Hawes & Curtis brand experience.” CEO Touker Suleyman In final stages of implementing a customer loyalty module to enable the brand to provide personalised service to customers Integrated Givex gift card solution enhances customer offering and increases footfall Automated promotions at till point saves staff time and optimises customer experience The Challenge Hawes & Curtis endeavours to deliver the finest quality and up-to-date styles at the best value. CEO, Touker Suleyman’s motto is “we do not compromise on quality”. This also extends to the customer service provided by the brand, who strives to provide a personalised service that rewards loyal customers. Hawes & Curtis needed a retail system that would enable them to manage all retail channels, and demonstrate this ethos at every customer touchpoint and with every brand experience. The Solution Hawes & Curtis installed Eurostop’s e-rmis retail management system at head office and connected EPOS solution at till points in the stores. Customer Loyalty features are about to be implemented. Online and fulfilment channels are also connected to ensure an accurate view of stock and managed promotions across all customer touchpoints. This is all complemented by business insights reporting that enables Hawes & Curtis to get the most out of their retail data, with the ability to analyse what promotions are effective and to strategise and merchandise accordingly. The Result Comprehensive business insights will enable the brand to enhance customer loyalty Existing data has been loaded into the new retail system and with Eurostop’s reporting and business insights, the Marketing department are looking forward to being able to gain a better understanding of customers’ preferences and plan effective personalised campaigns, putting customer service at the forefront of the brand experience. Hawes & Curtis has also integrated the Givex gift card solution, adding to its customer offering and increasing footfall into the stores. Once issued the gift card can be topped up at any point, online or in-store, enhancing customer retention. Hawes & Curtis is able to track transactions and the available balance of the gift card or voucher throughout its lifetime. Automated promotions save time at till point An extensive and complex range of promotions can now be handled at till point and are one of Hawes & Curtis’ favoured ways of generating additional sales. The till automatically knows when customers make bulk or combination buys and applies the discount accordingly. This saves staff time and ensures that the customer has a fast and trouble free experience in store. About Hawes & Curtis Established in 1913, and now owned by retail magnate and Dragons’ Den panellist Touker Suleyman, Hawes & Curtis has a long and enviable track record of tailoring for the rich and famous, and even royalty. Today Hawes & Curtis is famous for its quintessentially British menswear and womenswear ranges. The brand has a store in Germanyand has recently launched a German, American and Australian website. Thanks to its rapid international expansion and prominent online presence, Hawes & Curtis is an internationally recognised brand attracting customers from around the world.
Eurostop announces release of MyShoppr™, a new consumer store app for an enhanced instore experience
Eurostop’s new in store app, MyShoppr™ enables retailers to harness the power of digital technology in their brick and mortar stores with on-demand digital personal assistant. Eurostop has announced the availability of its new consumer store app which has been developed to transform the in store experience. MyShoppr™ is available without download on any smartphone device, and acts as a personal retail assistant, taking advantage of the mobile shopping trend in store. By using their own phones to scan a barcode, customers have instant access to stock inventory information, product details and prices whilst shopping in store. The app is the latest innovation in Eurostop’s suite of connected retail systems that enable retailers to provide customers with a seamless and engaging omnichannel shopping experience. Customers can check stock availability, colours and sizes, while browsing and order online if not available in store. They can also research product details and share details of their experience with friends on social media. Deborah Loh, Marketing Manager at Eurostop said; “Investing in a Store of the Future is our focus. Providing a connected customer experience and innovative use of technology is becoming increasingly important for retailers to be successful, and to ensure that they stand out in the High Street. In addition, the relationship that brands build with their customers is extremely powerful.” “We have developed MyShoppr™ to provide retailers with a modern way to engage and service customers in today’s ‘on demand’ society. It is designed to enhance customer satisfaction and helps to ensure that retailers need never miss a sale.” Eurostop is currently offering a free one month trial of MyShoppr™. Contact us now if you would like to enjoy this limited time offer.