Leading women’s active wear retailer’s new transactional website keeps customers coming back
Running Bare is Australia’s leading supplier of women’s activewear including; fit flops, yoga clothes, women’s running shoes, women’s workout wear and gym clothes. The Running Bare concept stores are located in the UK, Hong Kong and Australia and have growing profile in Asia, Canada and the US.
With increasing demand for its unique activewear range and a growing customer following, Running Bare has invested in Eurostop’s e-pos: (EPOS system for standalone shops, concessions and franchises) to capture sales data at till point across its UK retail operations, and e-rmis, the suite of head office management applications for stock and warehouse management. Following the success of the retail systems in store, the company has also now developed an online store with a Eurostop system.
Fully integrated e-commerce
The Eurostop team was selected from four competitive suppliers to develop the new transactional site. The company was chosen for its knowledge of e-commerce and its ability to integrate the site seamlessly with the existing retail systems
The e-commerce website (www.runningbare.co.uk) was designed and developed by Eurostop. It is fully integrated with the company’s back-end stock and sales system, acting as another retail outlet. Running Bare has seen increased sales as a result of the user friendly website, which enables customers to view and purchase products from the company’s full range of stock easily and intuitively.
According to Anthony Stiefel, Director at Running Bare; “Eurostop’s solution was definitely the best suited for our needs. Their expertise in e-commerce, and the ability to integrate the website transactions with our stock systems exactly matched our business goals.
“Our website now operates successfully as another sales channel and we can manage stock efficiently to ensure that we meet customer demands, whether in our stores or online.”
Improved customer service
The new website is recognised by e-rmis as another retail outlet, allowing for seamless stock levels and replenishments to meet customer orders. The website also has an integrated content management system, enabling all item details, photographs and specifications to be managed directly from the main head office system.
Customers using the website benefit from such facilities as creating a wish list, recently viewed items, reviewing products and previously purchased items. Running Bare also intends to email customers that subscribe with regular updates and targeted promotions, identified from previous buying history.
Philip Moylan, sales and marketing manager at Eurostop said, “The web is now an essential additional sales channel for retail businesses. Having a successful e-commerce site relies upon a design that is easy to use and attracts and keeps customers. It is crucial that there is seamless integration with a company’s back end systems that ensures transactions are handled efficiently and accurately. Eurostop’s solutions have been designed to meet both these needs.”