As Mother’s Day approaches, if you are a retail business in the UK, you have likely been preparing for weeks to maximise sales during this period. Being creative with ideas can be an effective way of making the most of the occasion as it is an ideal opportunity to market your product offering to those
Eurostop
In the past few years, as consumer concerns regarding climate change have become greater, retail establishments have begun to align their goods and services accordingly. But this might seem easier said than done at first glance. That’s why the omnichannel retail experts from Eurostop have collected a range of insights for you here. Below you’ll
When it comes to forecasting and making decisions for your retail establishment, demand planning is key to customer satisfaction and your business’s bottom line. It offers a host of advantages for retailers, so the team of experts from Eurostop has collected some valuable insight for you here. Why is demand planning important? Read on to
The right EPOS system can unlock a whole range of new opportunities for retail establishments to improve customer retention, make tasks easier forsales staff, and reach the ultimate goal of a connected and hyper-personalised consumer experience. In Eurostop’s experience, a common customer concern can be the ability to maintain operations while the new system beds
It’s always a special feeling when you walk into one of your favourite retail stores and you’re provided with exceptional customer service. That’s what can really make a retailer stand out from the ever increasing competition. It often produces brand advocates which are oh so important where user generated content and reviews are playing a
Like most sectors, the retail industry is undergoing a major digital transformation and it’s essential for businesses to maximise their digital marketing efforts in order to remain relevant and competitive. Customers want a hyper-personalised approach and digital marketing can help retailers deliver it. The right digital marketing campaign can boost brand recognition, drive website traffic,
Retail marketing is a type of marketing strategy that focuses on the promotion of products and services to consumers through retail outlets. It is an important part of a business’s marketing strategy, as it not only helps to drive sales but builds brand awareness and loyalty. There are numerous types of retail marketing tactics that
In the simplest of terms, price penetration is when a retailer offers a new product at a lower price at first to grab the attention of consumers. This helps stores get customers through the door quicker and can attract a lot of initial attention. Of course, it’s a bit more involved than that but the
Also referred to as retail schematics or shelf-space plans, planograms are a tool that retailers use when planning their store layout, placing special emphasis on their point-of-sale (POS) locations and product placement. As one of today’s leading retail EPOS providers, Eurostop wanted to detail how a planogram can help streamline your processes and boost your
When it comes to running a growing retail establishment, having the right tech stack in place to monitor your performance and processes is essential to your success. In addition to having the proper EPOS system in place, investing in the right inventory control and reporting software is also key. That’s why the team of retail